EFFECTS OF ADVERTISING Hum176/ Kellie Abbey INTRODUCTION • Analyze and determine how automobiles are advertised • Role of advertising • Ethical standards for advertising and who determines them • advertising effects on American culture • conclusion 5 KEY PERSUASIVE TECHNIQUES • Testimonial‚ supporting a product • Bandwagon‚ a specific product used • Promotion‚ who is the audience • Repetition‚ repeated many times • Humor‚ techniques selling the products MY PRODUCT: AUTOMOBILE ADVERTISEMENTS
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The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity‚ public relations‚ product placement‚ sponsorship‚ time shifted advertising‚ underwriting‚ and sales promotion. Every major medium is used to deliver these messages such as the television‚ radio‚ movies‚ magazines‚ newspapers‚ the internet‚ and billboards. Advertisements can also be seen on the seats
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Detrimental Effects of Advertising Advertising has a major contribution to society and is readily apparent to anyone watching TV‚ listening to the radio‚ reading newspapers‚ or using the internet. Along with advertising comes both critics and advocates. The critics see advertising as a form of propaganda‚ by relaying the necessary message using trickery. Advertising is negative because of the manipulative effect it has consumers. Advertising creates unfulfilled desires and promotes greed within
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Advertising may have some good points‚ as we know‚ but advertising is really just a necessary evil. Advertising has its own fair share of negative effects. While some are obvious to those with a more scrutinizing eye‚ most of advertising’s potentially harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertising? Advertising is a form of communication intended to persuade its viewers‚ readers or listeners to take some action
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Advertising has been around as long as anyone can remember‚ it’s been promoting ideas and products since the age of time. Grasping an opinion on advertising is hard enough‚ but when you get thrown all these pros and cons‚ it will engulf your mind before you can even blink. But even with the best evidence thrown at me‚ I take my stand with advertising being defective. It’s unfortunate enough that advertising can get us to buy things that we don’t need‚ but it’s getting mothers in third-world
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ORAL PRESENTATION 1) INTRO -age(Tweens =Preadolescence‚ the stage between middle childhood and adolescence) ++ explain what we will see next. Kids represent an important demographic to marketers because they have their own purchasing power‚ they influence their parents ’ buying decisions and they ’re the adult consumers of the future. Television still the focus of attention: most exposed! 2) HOW ADVERTISERS ARE TARGETTING KIDS ( techniques) -psychology and kidsmarketing To
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Overall view on advertising Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials‚ print ads‚ billboards and more recently‚ product placement. Ads are placed where advertisers believe they will reach the largest‚ most relevant audience. Commercial businesses use advertising to drive the consumption of their product‚ while non-profit organizations may
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Television Advertising to Children A review of contemporary research on the influence of television advertising directed to children Prepared for ACMA by Dr Jeffrey E. Brand May 2007 © Commonwealth of Australia 2007 This work is copyright. Apart from any use as permitted under the Copyright Act 1968‚ no part may be reproduced by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Manager
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started. Welcome to my presentation about my profession in Advertising. I have more than seven years work experience in the Advertising field. “ Be the president or else a advertising guy.” President Roosevelt said. I read it from my first advertising book. I don’t want to be a president‚ but I am interested in Advertising. Advertisings show wonderful things in seconds by first class videos‚ music‚ stories‚ etc. I am sure you can recall some moving or sparkling advertisings. Sometimes people hope
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Final Draft: The Effects of False Advertising Since the evolution of communication‚ media has been used to transmit informations to those willing to absorb it. Now‚ using powerful technologies such as television or the internet‚ information has been made accessible to people in every aspect of our daily lives‚ trying now to influence our choices more than ever before through advertisement. However‚ for the most‚ the goal behind advertising is personal profit. Therefore‚ the things we are exposed
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