QUESTIONS ON THE CASES These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class. Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières TOMTOM Questions 1. What strategy is TomTom pursuing‚ is it working? 2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how
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Executive Summary: Procter and Gamble (P&G) is a business idea developed by William Procter and James Gamble. The company was established in the year 1837. Initially the company‚ engaged in making candles and soaps. However‚ later the company started producing consumer goods such as beauty care‚ health care‚ baby products‚ food and beverages etc. The company suffered with several organizational and cultural issues between 1999 and 2000. The case study on P&G‚ suggests that the period of 1999 and
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Secrets of Success." 22 April 2009. CNN Money. 12 November 2012. Cuccureddu‚ Gianluigi. "Unilever’s Open Innovation Model Fundamental to Achieve Sustainable Growth." 30 March 2012. Innovation Management. 12 November 2012. Graul‚ Lee Ann‚ et al. "Procter & Gamble‚ Unilever and the Personal Products Industry." 19 February 2006. Global Strategy Advisors. 12 November 2012. (n.d.). In Unilever. Retrieved November 15‚ 2012 Stevens‚ Jason. Global vs. Local Brands. Chicago: Benedictine University‚ 2011. Trefis
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and
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Nationality: Lebanese • DOB: September 18‚ 1977 • Marital status: Single E-mail: ghida_assaad@hotmail.com Mobile : +9613-686587 GHIDA ASSAAD PROFILE Human Resources Management Results-driven‚ ambitious team player‚ seeking an opportunity in a challenging progressive organization. PROFESSIONAL EXPERIENCE Transmed − Lebanon‚ Mars 2008 – Till present Transmed is an exclusive distributor of P&G and Mars International among other multinational brands Human Resources Coordinator Recruitment
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College‚ Calgary Sid Horovitz (Facilitator) Assignment # 02 OCT‚ 17 2012 Case Study: And The Award For Best Commercial Goes To… Synopsis: P&G Canada is a subsidiary of the world’s largest consumer products company Procter & Gamble. The company is continuously looking on the best ways to adopt for its employees motivation. One way of motivation that the company adapted is to hold its annual in-house awards night. P&G Canada’s 100 employees contested for 10 Canadian Business
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companies should concentrate on “simplifying customers ’ lives or businesses in ways that are inextricably tied to brand and product positioning." Sealey has firsthand experience with brand complexity in his past careers where he worked first with Procter & Gamble where he introduced new
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including Bayer AG and Novartis are exploring a deal for Merck & Co Inc’s consumer healthcare business‚ as they seek to gain scale in a fragmented industry‚ according to several people familiar with the matter. Reckitt Benckiser Group PLC and Procter & Gamble Co are also among the parties that have held discussions with Merck about buying the unit‚ best known for Coppertone sunscreen and Claritin allergy medicine‚ the sources said this week. The Merck business‚ which also includes Dr. Scholl’s
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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Bonds-1. Interest on a certain issue of bonds is paid annually with a coupon rate of 8%. The bonds have a par value of $1‚000. The yield to maturity is 9%. What is the current market piece of these bonds? The bonds will mature in 5 years. P= CPN x (1/y) {1-[1/(1+y)^n] + [FV/ (1+y)^n] CPN= 1000 x .08= 80 P= 80 (1/.09) {1- [1/(1.09)^5]} + [1000/(1.09)^5] = 73.39 (.351) + 649.35 = $675.11 Bonds-2. A certain bond has 12 years left to maturity. Interest is paid annually at a coupon rate of 10%. The bonds
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