Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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Social factors-the growth of mobile phones has reached a level where most people are expected to own one. Both the sizes and prices of mobile phones have become more affordable. Hence‚ in Thailand‚ people of all status from daily-earning laborers upwards can afford a mobile phone. Daily-earning workers are replacing the use of normal lines with prepaid mobile phones‚ since they are able to control their expenses more effectively. For Thai consumers‚ mobile phones serve as both a necessity and a luxury
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Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features‚ connection fee‚ access cost‚ mobile-to-mobile phone rates‚ call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well‚ although respondents tended to overestimate the importance of features‚ call rates and free calls
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Health Issues Do cell phones pose a health hazard? Many people are concerned that cell phone radiation will cause cancer or other serious health hazards. The weight of scientific evidence has not linked cell phones with any health problems. Cell phones emit low levels of radiofrequency energy (RF). Over the past 15 years‚ scientists have conducted hundreds of studies looking at the biological effects of the radiofrequency energy emitted by cell phones. While some researchers have reported biological
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"Cell Phone" redirects here. For the film‚ see Cell Phone (film). For the Handphone film‚ see Handphone (film). The Qualcomm QCP-2700‚ a mid-1990s candybar style phone‚ and an iPhone 5‚ a current production smartphone. A mobile phone is a device that can make and receive telephone calls over aradio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless
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Mobile Devices Technology Report The history of business has been defined by advances in technology that have fundamentally changed the business playing field. The invention of the railroad‚ the motor vehicle‚ the airplane‚ and the internet revolutionized the business industry‚ changed the dynamics of how businesses compete‚ and brought economic prosperity for those who leveraged‚ adapted‚ and utilized the new technology. Smart Phones‚ Tablets‚ & other mobile devices are rapidly
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Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland Heikki Karjaluoto Jari Karvonen Manne Kesti Timo Koivumäki Marjukka Manninen Jukka Pakola Annu Ristola Jari Salo ABSTRACT. Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus‚ it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands
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situation where the mobile phone did not exist‚upto to today when almost everyone has one and it has become a necessity This essay will discuss the Mobile phone and look at its origins and analyse how it has evolved over time to become a necessity in the present day. A Mobile Phone or cellular phone is a device that is used to make and receive telephone calls over a radio link over a wide geographical area.It does this by connecting to a cellular network provided by a mobile Phone operator like MTN
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A mobile phone (also known as a cellular phone‚ cell phone and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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Mobile Phones: A boon or a bane By Ankita S.‚ ahmedabad‚ India More by this author Email me when Ankita S. contributes work Image Credit: Joseph S.‚ San Anselmo‚ CA Is a knife useful instrument or a perilous weapon? It depends on how it is used. Same implies with the case of technology. The greatest invention are those which affect the mass of people; and of those greatest invention is cell phones .It would be very ungrateful on our parts not to recognise how imperative are they to us. Cell phones
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