Lecture One: Introduction to Consumer Behaviour Consumer Behaviour: Reflects totality of consumer’s decisions with respect to the acquisition‚ consumption and disposition of goods‚ services‚ time and ideas by (human) decision-making units (over time) Acquisition- obtaining‚ gathering‚ acquiring Consumption-using‚ consuming Disposition- disposing Decision making units- customers‚ Consumers Time-Dynamic Process Consumer Behaviour involves attitudes towards: * Products/goods * Services
Premium Brand Memory processes Maslow's hierarchy of needs
BD103 Microeconomics TUTORIAL Questions on Market Structure Section A – Multiple Choice Q1 Which market model has the least number of firms? (a) Monopolistic competition (b) Perfect competition (c) Monopoly (d) Oligopoly Q2 Perfect competitive firms maximize: (a) Total profits by producing where price exceeds average total cost by the greatest amount (b) Per unit profits by producing where marginal revenue equals marginal cost (c) Total profits by producing where price equals marginal cost (why
Premium Perfect competition Monopoly Economics
Tutorial 2 – The Employment Relationship: Employment Status 1. What distinguishes employees from other types of workers? Why is that distinction important? While in the past an employee’s status was not a source of uncertainty‚ as the ‘servant’ and ‘master’ relationship was clearly defined by the socio-economic factors influencing society‚ nowadays more and more people fall into a ‘grey area’ where it is hard to distinguish whether a person can be classified as an employee‚ worker‚ or just
Premium Employment
Master of Business Administration - MBA Semester II MB0047 – Management Information Systems - 4 Credits (Book ID: B1136) Assignment - Set- 1 (60 Marks) 1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? Answer: During the period of preindustrial revolution most of the data processing was done manually. It was after the industrial revolution that the computers slowly started replacing manual labor. The modern digital
Premium Data warehouse Data mining Decision support system
W. (1988). Structural equation modeling in practice: A review and recommended two-step approach Bagozzi‚ R. (1994). Structural equation models in marketing research: Basic principles. Bagozzi‚ R. P.‚ Bergami‚ M.‚ Marzocchi‚ G. L.‚ & Morandin‚ G. (2012). Bagozzi‚ R. P.‚ & Dholakia‚ U. M. (2006a). Antecedents and purchase consequences of customer participation in small group brand communities Bagozzi‚ R. P.‚ & Dholakia‚ U. M. (2006b). Open source software user communities: A study of participation
Premium Brand Community building Social media
1. When interpreting legislation‚ the Courts use several approaches to aid their interpretation. Describe how the literal‚ golden and mischief rules of interpretation operate. 2. The skills to Interpreting legislation are crucial to legal problem solving. In order give the correct advice‚ you must first identify the issues‚ articulate an argument‚ reach a conclusion and give reasons for such a conclusion. You may wish to consider both sides of the argument‚ but do not waste effort formulating
Premium Aircraft hijacking Gambling
Swimsuit The text swimsuit is a short story written by Jasmin Cargil. In the beginning of the story you can read about the main character Darla‚ who is at a pool party. A couple named Trevor and Mandy is hosting the pool party‚ and she was there with her boyfriend Jon. She is not wearing a swimsuit‚ and when Trevor tells her to join them in the pool‚ she would not do it. She lies and tells him that she did bring a swimsuit‚ and that she will join them later‚ but afterwards she thinks loudly that she
Premium American films Marriage Debut albums
PAST PAPER QUESTIONS – CARIBBEAN HISTORY Emancipation 1. How significant was the rebellion in Jamaica (Christmas Rebellion) in 1831-2 as a cause of the passing of the Emancipation Act in 1833? 2. How significant a part did slaves play in ending slavery? 3. How important a factor was the resistance of the enslaved in bringing about emancipation in the Caribbean? 4. “The Emancipation Act (1833) favoured the planters more than the slaves.” Identify and discuss the parts of the
Premium Caribbean British Empire Cuba
Sub : INFORMATION SECURITY M.E.(CSE) I Sem Tutorial-1 1. What is security attack? Explain active attacks and passive attacks? 2. Explain objectives of Information Security. 3. Distinguish among vulnerability‚ threat‚ and control 4. Preserving confidentiality‚ integrity‚ and availability of data is a restatement of the concern over interruption‚ interception‚ modification‚ and fabrication. How do the first three concepts relate to the last four? That is‚ is any of
Premium Cipher Cryptography Key
1)What is meant by absolute advantage? Describe how it works using numerical example. The ability of a country‚ individual‚ company or region to produce a good or service at a lower cost per unit than the cost at which any other entity produces that good or service. For example‚ Vietnam can produce 1000 million tons of rice while South Korea can produce 800 million tons of rice => Vietnam has absolute advantage (since it can produce more than Korea) 2) What is meant by the term comparative advantage
Premium Economics International trade Trade