21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage BCG matrix SPACE matrix GSM matrix III. The Decision Stage Matrix Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both
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eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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A report on Ebay and Taobao. Ebay v/s Taobao Critically evaluate eBay’s chosen market entry strategies‚ into the Chinese ‘C2C’ market‚ determining the shortcomings of the strategies deployed during the case study period. When entering into a new market‚ there are many aspects that must be considered in order for a company to be successful. Through this case study we will look at how eBay developed their market strategy using the concept of six key factors timing‚ location‚ marketing
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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Jasman Randhawa 04/22/2013 Bus. 90 Prof. Garbe Is eBay’s Turnaround Strategy Really The Best Way? The company known as eBay‚ which started in 1995‚ grew significantly within a decade to become the number one e-commerce site in the world by sales revenue. In 2008‚ Donahoe took over as the new CEO of eBay. This was a time when the company was facing issues with growth and consumer behavior was changing. What used to be a thrilling experience for buyers was now an inconvenient waste of time and
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CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now‚ I think China can be eBay ’s largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman‚ eBay CEO‚ 2004 By 2008‚ Jack Ma‚ CEO of Alibaba.com Inc.‚ was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way
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Taobao VS eBay in China eBay China eBay‚ as a global company with a global strategy that trades across many nations‚ regarded itself very much as an American company‚ founded in 1995. Under ’ pioneered online person to person trading ’‚ " a web-based community that bought buyers and sellers together " approaches ( Stockdale and Felstead‚ 2010) ‚ currently the company listing sites in 29 countries and defines the C2C model of e-business around world. eBay has became the dominant online trading
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Relational and Alliance Perspectives 1. Introduction This summary provides a review of the strategic management. . It will first develop an understanding of relational and alliance perspectives‚ secondly it will demonstrate an awareness of the literature covered and finally highlight the implications. 2. Context a) Understanding of relational and alliance perspectives Ghoshal (1987)‚ in an attempt to define “global strategy” finds that the concept of global strategy has been linked
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markets‚ such as China and Korea‚ eBay has had a tough go of it. There are a number of reasons for this. First‚ eBay crashed in China when the decision was made to move operation say-so from China to California. EBay also underestimated the strong ties that Asians felt toward the online auction media already in place. In addition‚ eBay failed to understand the political implication of doing business in China. Ebay entered the Asian market in 2003 with the purchase of EachNet. Ebay‚ through EachNet
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contributed to the success of eBay using the value-chain analysis or RBV concept? In 21st century the internet population started rising across various countries of Asia and eBay is the largest and leading provider of online auction for consumer-to-consumer in the world. Using the Resource-Based View concept‚ we will first identify the three key types of resources that eBay possess‚ and these are the competitive advantages that contributed to the success of eBay. 1. Tangible Resources
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