Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
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EBAY in Japan Pierre Omidyar‚ a software programmer created Auction Web which later became eBay in 1995. Over the next 11 years it would acquire 24 companies making it a very successful company. In the late 1990’s eBay began to explore opportunities in the international market. It’s website was gaining popularity in Canada‚ the UK‚ and Germany. As its popularity increased it began to set up websites in several European Countries including Korea and Australia. It soon began to venture out
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eBay: How can eBay build its culture in China I. Overview eBay is an online provider of marketplaces for the sale of goods and services. It also provides commerce‚ platforms‚ online payments services and online communications. It offers products and service to individuals and businesses. Established in 1995‚ the company operates in the US and other international markets with employs 16‚400 people. eBay keeps its leadership position in the new industry – C2C (consumer to consumer) (Ou and Banerjee
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that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about‚ what is eBay‚ what the product is‚ how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998‚ eBay reincorporated in Delaware and in September
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Ebay 1. Company * Business model * Ebay History and Business Model * With more than 100 million active users globally (as of Q4 2011)‚ eBay is the world’s largest online marketplace‚ "where practically anyone can buy and sell practically anything" (eBay.com‚ 2012a). Founded in September 1995 by Pierre Omidyar in his San Jose living room (Bjornsson 2001) ‚ eBay connects a diverse and passionate community of individual buyers and sellers‚ as well as small businesses. Their collective impact
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Millions of buyers and sellers have made eBay Inc. the world’s largest and most popular Internet site for individuals and businesses to exchange goods. By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by 2004 there were an estimated 65 million registered users from 150 countries‚ 971 million items for sale‚ and gross merchandise sales hit $15billion. eBay owns local sites in 19 countries‚ has stakes in another eight foreign nations‚ and provides users with
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* Chapter 11: The Strategy of International Business * Chapter 12: Country Evaluation and Selection Read the case study “The Globalization of eBay” below and incorporate into your analysis responses to the following questions: 1. What is eBay’s core competency? How does it relate to its chosen strategy? 2. How would you explain how eBay has decided to configure and coordinate its value chain? 3. Would you characterize eBay’s value chain as virtual or real? Why? 4. Consider
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| Employees | 27‚770 (2012)[1] | Slogan(s) | "World ’s Online Marketplace." "Connecting buyers and sellers globally." "What ever it is‚ you can get it on eBay." "Buy it‚ sell it‚ love it" "Buy it New‚ Buy it Now" "When it ’s on your mind‚ it ’s on eBay" | eBay Inc. (stylized as ebay) is an American multinational internet consumer-to-consumer corporation‚ headquartered in San Jose‚ California. It was founded in 1995‚ and became a notable success story of the dot-com bubble; it is now a
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Adrian Clynes 1/18/13 International Management Reflection paper on eBay in Japan There are many reasons why things didn’t work for eBay; one of the main reasons was the dominance of Yahoo Auctions in japan. Since they are the first ones to get in the market‚ they have more experience of how to fit in the Japanese market and these leads to a series of things attract new sellers‚ which brought new buyers and according to Masahiro Inoue‚ president CEO of Yahoo Japan in auctions more buyers
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