pricing strategy. Easy-jet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short-haul ones in England as well as European. Along with the development of airline industry and the increase of air traveling demand‚ low cost flights
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the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The company sells it’s own tickets directly to the user trough the Internet
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Impacts of Tourism and Travel‚ Transport and Logistics EasyJet TABLE OF CONTENTS Introduction 3 Background 3 External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9 Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12 Conclusion 13 Recommendations: 15 References 16 Introduction Nowadays aviation is a big
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Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Due to the research‚ (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. More than 29 million passengers carried by the largest airline company EasyJet in the UK. It is corporates
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we will get information about EasyJet from the textbook and the Internet. Secondly‚ we will do the SWOT analysis and find out the reasons for EasyJet’s success by making marketing mix. Thirdly‚ with all the information‚ we use them to answer 5 questions about the case-study in the text-book. Finally‚ we apply these experiences to our job in the future. TABLE CONTENT ABSTRACT i TABLE CONTENT ii PICTURE CONTENT v ACKNOWLEDGEMENT vi INTRODUCTION vii 1. EasyJet company 1 1.1 History.
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Case: EasyJet: Staying Ahead in the Pricing Game Q1: How do easyJet’s marketing objectives and marketing mix strategy affect its pricing decision? EasyJet’s mission statement: to provide our customers with safe‚ good value‚ point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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SUGGESTIONS 4.2.2 BIBLIOGRAPHY INTRODUCTION EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market‚ after its deregulation in 1992‚ easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines as Lufthansa and British Airways. Stelios Haji-Ioannou established
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This report characterises the strengths‚ weaknesses‚ opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths‚ weaknesses‚ opportunities and threats are summarized in the table below and form the structure of the SWOT analysis. Strengths Weaknesses • Solid financial growth • Strong brand name • Effective business strategy • Delicate cost position • Management team Opportunities Threats • Fleet expansion • New routes and expanded operations • Strong competition
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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