Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers a year. Customer knowledge of the company: EasyJet is a public limited company which falls under an oligopolistic
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....................................................................................16“If you don’t have a competitive advantage‚ don’t compete.” | Jack Welch | 1. INTRODUCTION A success history of the Europe’s second largest budget airline EasyJet began in 1995‚ when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from
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Executive summary This analysis indicates the structure of the airline industry according to the easyJet organization business situation in the late 1990s refer to Porter’s (1980) five competitive forces. It also demonstrates the reasons why the airline industry was attractive. Moreover‚ this case study evaluates the competitive advantages of easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early
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Executive Summary EasyJet is a European leading low-cost airline which established in November 1995. In 1998‚ easyJet achieved the first profit in its brief history. The success can be attributed to adopting an efficient management model‚ keeping high levels of customers’ willingness to pay and creating brand awareness. This article analyses the structure of the Europe airline industry and the attractiveness of the industry in the later 1990s according to Porter’s five competitive forces model.
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Low-cost airlines like Easyjet‚ have picked up some customers from their traditional competitors like BA (British Airways) or Air France‚ but have specially created a large traffic of induction (creating a new market). Easyjet operates in a different way to Ryan Air - its direct competitor in the market‚ which is targeting the leisure traveller for whom the ticket price is important. Easyjet has the same type of clientele for whom the ticket price was slightly less important and also business customers
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competitors and drive long-term loyalty and customer value” (easyJet‚ 2014). By following this mission statement‚ easyJet has created a strong brand name for their company. Also‚ by making it easy to buy low fare tickets through their website‚ which has over one million visits everyday‚ and through mobile device applications‚ they have attracted people to the well-known easyJet brand and service offering. Apart from having a well-known brand name‚ easyJet understands that besides focusing solely on price
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EasyJet Flybe Ryanair Financial Analysis [pic] ULMS701 2012 Is the domestic air travel boom over? Word Count : 1‚996 (excluding Table of Contents‚ Captions‚ Footnotes‚ Appendixes and References) Table of Contents 1. Introduction...............................................................................
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factory can’t increase the price during this time.Bargaining lets you buy products at a cheaper rate *Internal Rivalry: Internal competation ‚easy jet fight against other airlines Threat of substitutes-this can be anything that can be a substitute to EasyJet or airline industry in general. For instance‚ another airline with even lower prices‚ consumers opting to use other modes of transport (trains for instance). When Heatrow was hit by that huge fog just before Christmas and no planes were flying‚ Eurostar
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Market analysis We are using PESTE and FIVE’s forces to analyze for the market. The FIVE’s are Competitor‚ Substitute‚ Supplier‚ Customer and New Entrants. There are five factors in PESTE which are Political factor‚ Economic factor‚ Social factor‚ Technological factor and Ecological factor. Political Factor Several national newspaper has reported some adverse news about Zubinos coffee shop. As Zubinos coffee has involved in some of public issue which press over possible health concerns. In the
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Business Environment M2 INTRODUCTION In this task I will be comparing the challenges to my selected organisation and their business activities in the two different economic environments. Challenges in boom stage (1995-2008) In a boom stage‚ EasyJet goes to though challenges that may impact on their performance. When a boom in the economy occurs the main stages are high inflation‚ competition of labour and shortages of supply. The boom stage generates a high inflation; this is because of the
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