MATCH TO EVVIRONMENT & DEVELOPMENTS 4.1.1. DEVELOPMENT SUGGESTIONS 4.2.2 BIBLIOGRAPHY INTRODUCTION EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market‚ after its deregulation in 1992‚ easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines
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INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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Marketing Analysis of easyJet 1.Introduction With the demand on transportation and advancements on technologies‚ airline industry became one of the fastest developing industries on the world. These developments‚ high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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to pay. The provision of other services has to be paid separately. The main goal of EasyJet founder needed to offer chance to go for everybody everywhere throughout the Europe at the cheap cost so he discovered EasyJet as minimal effort aircraft organisation. The aim of EasyJet founders was focused with two planes however through brief period this organisation with one of a kind idea for that time known as EasyJet developed quickly so he needed to extend organisation to various nations. At the outset
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EasyJets History Timeline The humble beginnings of EasyJet started in 1995‚ when Sir Stelios Haji-loannou founded the company‚ with the purpose of offering low cost flights across Europe. October of that year saw the first base being opened at Luton Airport‚ with the first flight taking off on November 10th to Glasgow. The following year in 1996 saw Easyjet conduct its very first international flight‚ initially starting with flights to Amsterdam‚ shortly being followed by Nice and Barcelona. 1996
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Assignment 2.5 Supply‚ Demand and Easyjet The Marketing Mix is the name given to the elements which are the key components which a marketing plan should be based upon. Typically in Marketing literature there are four elements: price‚ place‚ promotion and product‚ however this is now sometimes expanded to incorporate another 3 elements: people‚ physical evidence and process. Pricing policy is clearly very important to the marketing mix and is affected by variables such as firm’s objectives
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Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the ’easy’ philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price‚ on the basis of the "real value" of the basics of the service provided‚ avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown in figure 1
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This report characterises the strengths‚ weaknesses‚ opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths‚ weaknesses‚ opportunities and threats are summarized in the table below and form the structure of the SWOT analysis. Strengths Weaknesses • Solid financial growth • Strong brand name • Effective business strategy • Delicate cost position • Management team Opportunities Threats • Fleet expansion • New routes and expanded operations • Strong competition
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