Strategic Case Analysis Sainsbury’s By Rola Ramadan Over the last few decades‚ the growing dominance of supermarkets has been a major point in people’s lives‚ seen in eating habits and shopping trends‚ mainly due to the fact that the vast range of goods and services those supermarkets provide‚ and the prices at which they supply them‚ have been terribly successful. Sainsbury‚ one of the top leading supermarkets in the UK‚ has tried throughout the years‚ and facing the strong competition‚ to invest
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As mentioned before‚ Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Although‚ the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in
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easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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MOPO - OutCome 1: Case Study 1) A goal is a long term target. Requires around 1 – 5+ years of work and is often not specific enough to be measured. It is achieved by completing numerous ‘objectives’ within its framework. Goals are set by top level teams of businesses. They are intentions. An objective is a short/mid term target that is more specific and can be measured. They take around 1 – 12 months to complete. Objectives are created by mid and lower level parts of a business‚ they are made
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changes; and natural forces. 2. Specific examples of macro environment influences include competitors‚ changes in interest rates‚ changes in cultural tastes‚ disastrous weather‚ or government regulations. PESTLE - Macro Environmental Analysis PESTLE The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political‚ Economic Socio-cultural‚ Technological‚ Legal and Environmental. Some approaches will add in extra factors‚ such as International
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investments and direct investments". In this short essay‚ the following section will encompass a discussion and delineation of the process of business expansion into a new country‚ and it will capture various dimensions starting from macro-environment analysis to the
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Swot analysis Tesco Strengths Increasing market share Insurance Tesco online- used by thousands of customers providing them with electrical and domestic good as well as food‚ ensuring easier shopping for the customers. Large product portfolio Brand value- Tesco value to Tesco finest range UK market leadership reinforced- Leader NO 1- Philip Clarke CEO Weaknesses Reliance upon the UK market- huge saturation of the market in the UK with over 3‚146 stores in the UK Debt reduction- Loss
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jti.com/our-company/history/our-heritage/ JTI‚ JTI at a glance. Retrieved from http://www.jti.com/our-company/jti-at-a-glance/ UK Essays‚ PESTEL and SWOT analysis for British American Tobacco. Retrieved from http://www.ukessays.com/essays/economics/pestel-and-swot-analysis-of-british-american-tobacco-economics-essay.php UK Essays‚ An analysis of japans tobacco company. Retrieved from
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and Threats. The latter two are macro tools and determined on the marketing plan of M&S. (Bee‚ 1998) In addition‚ micro tools are essential as well‚ which are Value Chain Analysis and the former two of SWOT. Value Chain Analysis performs to analyse the competitive strength in M&S process. Pestle Analysis * Political The government has begun to increase their VAT rate by 6.5% since 2010 in total sales‚ after two years later‚ the rate of VAT reaches to 20% in 2012. There is no
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