"Eastman kodak co funtime films case" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    TITLE: Eastman kodak company: funtime films QUESTION: is kodak doing the right thing with the decision to have line extension: kodak gold plus‚ kodak royal gold and kodak funtime? Support your statement. On my opinion that is good and right movement to have line extension and repositioning. The problem in this case is that Kodak enjoyed its overwhelming power through the years in US market without really doing anything. There was steadily decreasing market share and shareholder value in the

    Premium Stock market Stock

    • 426 Words
    • 2 Pages
    Good Essays
  • Good Essays

    From: Pāvels Kuzņecovs To: Inese Eglīte RBS Professor‚ Marketing Management Riga‚ 22nd of October‚ 2009 Case Study 4 Summary: Eastman Kodak Company – Funtime Film Question: Is Kodak doing the right thing with the decision to have line extension: Gold Plus‚ Royal Gold and Funtime? If we consider protection and growth of Kodak’s total market share to be the key objective then the introduction of a new brand in the Economy price-tier is a strategic MUST. It is crucial to be presented

    Premium Marketing Brand

    • 736 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica

    Premium Photographic film Marketing Fujifilm

    • 709 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Problem of the case CEO of Kodak had to set out new strategy for film products‚ because during January 17 and January 24‚ 1994‚ Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market‚ but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product‚ Funtime Film‚ which would be priced at lower

    Premium Brand Marketing Advertising

    • 785 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Kodak: Funtime Film

    • 1853 Words
    • 6 Pages

    Kodak: Funtime Film Case Analysis Marco Cader Prof. Fruzzetti MRKT 4001 12/13/2012 I. Situation Analysis Eastman Kodak Company‚ founded in 1889 by George Eastman‚ was the prime manufacturer and distributor of easy-use cameras and films. Films being their main product of grandeur; Kodak stood out above all competitors by all means. By the first hundreds of years‚ Kodak had the highest market share in the film industry‚ both globally and in the United States. Things were about to change

    Premium Photographic film Brand Advertising

    • 1853 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Eastman Kodak Co

    • 7643 Words
    • 31 Pages

    Análisis de caso Kodak Kodak en la encrucijada: la transición de fotografía en película a fotografía digital Índice 1. Hechos Relevantes * Análisis comercial * Análisis financiero * Modelo de competencia de 5 fuerzas * Análisis FODA * Análisis de cadena de valor 2. Problemas apremiantes 3. Problema principal 4. Posibles soluciones 5. Recomendación 6. Actualización de caso Análisis comercial: * Para el año 2000 los ingresos y las ganancias netas

    Premium Empresa Estados Unidos Sociedad

    • 7643 Words
    • 31 Pages
    Good Essays
  • Powerful Essays

    Eastman Kodak Case

    • 1866 Words
    • 8 Pages

    Eastman KodakCase Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years‚ in addition to being brand-aware‚ customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence. Kodak plans to address this issue by introducing a new brand‚ “Funtime” in the economy brand segment. Kodak also proposes to replace

    Premium Brand Marketing Revenue

    • 1866 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Eastman Kodak

    • 1485 Words
    • 6 Pages

    Eastman Kodak Company: Funtime Film Case Analysis Group-5 PGP-RAK‚ 2012-14 PARTICIPANT Ankur Sinha Ishant Singal Prakhar Rathee Sambhav Jain Vikram Singh Shekhawat ROLL NUMBER 2012PGPRAK013 2012PGPRAK023 2012PGPRAK031 2012PGPRAK036 2012PGPRAK039 Situational Analysis Company Eastman Kodak is currently the market leader in the photo film market. The company has continued its domination of the photo film market‚ but in the past 5 years its market share has eased from 76% to 70%. Reason mainly

    Premium Photographic film Brand Marketing

    • 1485 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Kodak - Funtime

    • 737 Words
    • 3 Pages

    To: David Tsiklauri Case: Eastman Kodak Company: Funtime Film Problem Definition: From the beginning of the case Kodak’s problem is clearly seen. During January 17 and 24 Kodak stock had lost 8% in value. Also Kodak market share fell by 6%‚ from 76% to 70% over the past five years. Also the market annual unit growth rate averaged only 2% while the main competitors’ averages were much more impressive – 15% of Fuji and Polaroid and 10% private labels. The problem is that Kodak is losing its market

    Premium Marketing Brand

    • 737 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kodak eastman case

    • 1657 Words
    • 6 Pages

    PROBLEM STATEMENT Kodak is the photo film market leader since 1994 but the company is loosing share‚ in the past five years in United States has decrease from 76% to 70%‚ the main reason is the growing share of brands with lower prices. In January of 1994 Kodak is analyzing if launching a lower price product is the best alternative to stop loosing share. DIAGNOSIS As said before Kodak is loosing market share and looks like if the company doesn’t do something the tendency is going to be the same

    Premium Marketing Brand Price

    • 1657 Words
    • 6 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50