To: B. Wonder‚ Chief Executive Officer From: Chief Marketing Officer Subject: Potential Acquisition Date: July 26‚ 2013 The purpose of this memo is to provide feedback‚ detailing the Marketing Teams’ perspectives and update you on results from several inquiries relating to a prosed merger of the Italian hotel chain. While some research is conclusive‚ other variables that may affect the acquisition are; monetary exchange rate‚ geological changes‚ and reconstruction and improvements cost
Premium Chief executive officer Hotel chains Hotel
..................7 Introduction............................................................................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand..................................................................................
Premium Brand Brand management Brand equity
Lecture 4 – Internal Environment Assessment MOS 4410: Strategy Case: Chipotle Mexican Grill Case Memo 3 Assignment Questions (you can use bullet points for all questions except #6. Please use sentences to explain your position): 1. What are the conditions in Chipotle’s general environment? Are these threats or opportunities? Demographics Target millennium Is a strength because they respond well to their advertising strategy Also a weakness because they are normally more price-conscious
Premium Fast food Marketing Strategic management
MEMORANDUM TO: The CFO of Bessrawl Corporation Implementation of the new accounting standards is a complex process and it requires time and effort‚ however switching to IFRS could be beneficial to your company. In this memo we would like to address the costs and benefits of switching from U.S GAAP to IFRS. We will also analyze the impact that the change would have on Bessrawl’s financial statements. One of the cons of switching to IFRS is the cost and time. The initial cost to convert to
Premium Generally Accepted Accounting Principles Balance sheet Depreciation
BTN 7-4 – Page 312 TO: Wendy Geiger DATE: June 19‚ 2011 SUBJECT: Manual Accounting Modifications for Expanded Business M E M O R A N D U M This memo is to advise you of the best possible ways for you to modify your current manual accounting system to accommodate the expanded business activities for your retail store. Pursuant to our conversation‚ you generally obtain your goods on credit using purchase orders‚ and your sales are primarily cash. You currently keep your manual accounting system
Premium Management Finance Business
1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
Premium Retailing Marketing Customer service
eHarmony Memo Given the October 2007 conditions‚ it is imperative that eHarmony expands their membership to those interested in medium-term relationships. Its unique matching algorithm‚ central to its integrated system‚ represents significant differentiation among the competition. Welcoming members who are not specifically marriage-oriented can‚ in fact‚ strengthen its position of “serious” relationships within the personals industry. In addition‚ it is a key moment in the industry history‚ and
Premium Term Time Relationship
free trade with Asian countries‚ navy ruling over the Pacific and continuing influence in the region. However‚ the rise of China and recent territorial disputes over South China Sea and Diaoyu Island pose great challenges to this goal. This policy memo points out a problem in the existing foreign policy that the US’s ambiguous position in East Asia would be adversarial in maintaining its own national interests. A clearer positioning of the US in East Asia is necessary. While active military engagement
Premium Southeast Asia East Asia Asia
MEMO TO: Angel Leach‚ Director FROM: Jontrell Dean DATE: May 10‚ 2008 SUBJECT: Purchase Recommendation for a New Roof INTODUCTION The purpose of this report is to recommend which kind of shingles the Youth Center should purchase. The old roof leaks and is currently ruining the floors in The Youth Center. I have selected two different types of shingles: GAF‚ 25 year 3-Tab Shingle White-Bundle and the Owens Corning‚ AR Estate Gray Oak Asphalt Shingles-Bundle. To determine
Premium Building Energy Heat
PRIDE Chapter TMN Proposal for Western Memo Date: To: From: CC: Subject: June 27‚ 2015 Delise Talley‚ Western NC Area President for Retail Banking Anthony Welch‚ High Country and Table Rock Regional Services Senior Consultant for Regional Services‚ DSSG Tammy Setzer‚ Carolinas West Regional Services Manager for Regional Services‚ DSSG Proposal for PRIDE Chapter Team Member Network in Western NC Purpose The purpose of my proposal is to request authorization to research the necessity‚ including
Premium Cash register Board of directors Virginia