Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
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Bose: Competing by Being Truly Different 1) Based on the business philosophies of Amar Bose‚ how do you think the Bose Corporation goes about analyzing its competition? From the article content‚ it is clear that Bose Corporation does spend time to analyze its competitors’ strategy because company’s philosophy from the beginning is ignoring competitors’ technologies and starting entirely from scratch. We see this on every product line of this company. As a matter of fact‚ Bose Company uses
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Sonic Boom Angel Dewberry MAN 1030 Introduction to Business Everest University February 2‚ 2013 Sonic is a large chain of fast food restaurants with over 3‚200 drive-ins all over the country and in Mexico. (http://sonicboomsc.com/sonichistory.html) I would have never thought that it all began as a sole proprietorship‚ a business owned and managed by one person. There is no way that Sonic would have grown as large as it has today if it had stayed that way. Today Sonic is now a successful corporation
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December 2‚ 2012 Seattle Sonics‚ Not Sodo Squeeze Last June thousands of fans dug deep into their closet to find old Sonics jerseys‚ hats‚ sweatshirts and anything else that was green and gold. As they piled into Pioneer Square to hear Chris Hansen speak about his new arena proposal‚ each shared their personal memories of the Sonics with excitement and joy in their hearts as shown in Figure 1. Very few can admit that the Sonics coming back to Seattle is not good news. Chris Hansen’s proposal is unbeatable;
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smartphone app with an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store
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CASE STUDY PRESENTATION Manisha Yadav BBA V BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER Executive Summary… The case set up in 2003 is about BOEING‚ the world pioneer and leader in aerospace industry and their just one product stumble that cost them to run 2nd for the 1st time in a two horse race. They wanted to develop a high speed jet liner called SONIC CRUISER which could carry 225 passengers at close to the speed of sound and was referred to as “the next great
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The e-sonic Compensation System: External Market Competitiveness LIR 561: Compensation Systems Professor: Joe Martocchio November 15‚ 2005 Team 1: Ka Man Cheung Christine Layne Gene Paik Tamica Taylor Matt Williams Table of Contents 1. Executive Summary 3 2. Pay-policy Mixes 6 a. Business Development Job Structure 6 b. Administrative Job Structure 7 c. Software Engineering Job Structure 8 d. Market Research Job Structure 9 e. Customer Service
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In the thought of Sonic remaining a sole proprietorship I do not think that it would have grown as big as it is today because if there was not a chain of Sonic’s there would be only the one that Troy Smith started in 1954(Sonic Video Case: Sonic is Booming.)Troy Smith started Sonic as a sole proprietorship and gradually evolved to a partnership‚ then to a corporation‚ and finally to franchisor. If he had not have took the step that he did to start as a sole proprietorship and slowly evolved it to
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* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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