Student name: Marcelo Chabes Student number: 3783 Class: MKT 1 Assignment 1 - Compare the E-Business strategies of TWO companies. Case study chosen: Amazon.com X Submarino.com Introduction Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle‚ Washington. Amazon was one of the first major companies to sell goods by Internet‚ and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995‚ Amazon.com started as
Premium Amazon Web Services Electronic commerce Amazon Elastic Compute Cloud
Group 5‚ Section 21 e-Business Strategy The emergence of e-business is radically changing almost all industries ranging from retail to media. An e-business process accomplishes a given business task by using digital technologies‚ often based on the Internet. This can be any business tasking such as procurement‚ sales‚ HR‚ or other admin tasks. An e-business is a company where a significant part of its business is based on the use of e-business processes. e-Business strategy‚ therefore‚ is
Premium Supply chain management Supply chain Strategic management
Executive Summary E-business Background Zara‚ part of Spanish giant Inditex Group‚ provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara‚ Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social
Premium Strategic management Marketing Management
RUNNING HEAD: EVOLUTION OF E-BUSINESS Evolution of E-Business John Smith College Name ETHICS Ethics in Business Robert Smith February 11‚ 2011 The evolution of e-Business has placed many organizations in a position to rethink business strategies to remain productive and competitive. Speed has been a major factor that sets e-business apart from traditional business practices. The luxury of possessing speed has allowed organizations the ability to reach a more diverse customer base
Premium Management Supply chain management Electronic commerce
Developing E-Business in China 1. Introduction It is widely accepted that the 21st century is the Online Information Age - 17-years after its introduction in China in early 1994. As a main branch of the Internet‚ e-business has played an important role since 1997. Although it was a slightly late start for the Internet‚ the first decade of the 21st century has witnessed a flourish of e-business. As a new stage of commerce‚ e-business has had a great impact on the economic development‚ it dramatically
Premium Electronic commerce History of the Internet
major leaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the internet to market‚ sell and receive payment for its products. This paper will analyze Apple Inc e-commerce strategies and the benefits accrued from it. Apple is an American firm that designs and sells computers‚ electronics and computer
Premium Supply chain management Apple Inc. Marketing
Branding of Yoox.com 6 Ease in Using Website 7 Ease in Using Yoox.com 8 Role of e-Commerce in the Success of Yoox.com 10 Conclusion 11 Recommendations 12 References 13 Executive Summary E-commerce has changed the business style in the recent years. More businesses are moving towards selling their products online through websites. This paper examines the e-business strategy of Yoox.com‚ a fashion e-tailer that sells its products through website online. I wanted to explore the online
Premium Electronic commerce Customer service Brand
to E-Business & E-Commerce Chapter 1: Framework for ECommerce Topics Covered Objectives How big is E-Business? What is E-Commerce? What is E-Business? How does E-Business differ from ECommerce? E-Commerce Framework Summary Further reading 2 April 25‚ 2012 Objectives Describe briefly the past‚ present and future of e-business Describe e-commerce Provide an example Provide an example Describe e-business Differentiate between e-commerce
Premium Electronic commerce
"The Evolution Of E-Business" The growth of the Internet in the past 10 years has been phenomenal. Companies large and small have embraced the Internet as a tool that can potentially expand their business beyond the traditional boundaries‚ which can give them a competitive advantage in the market place. The Internet and E-business websites seemed to many companies in the mid nineties as an elaborate‚ expensive and unnecessary company brochure. But the rapid evolution of e-business and Internet usage
Premium Electronic commerce
“everything from cutlery to kitchens” (Jones‚ G 2007). The business revolves around the philosophy of “We do our bit‚ you do your bit and together we save money”. The company’s success is based on its ability to adapt to change‚ sensitivity to customers and acting sensibly with suppliers. In 2006‚ IKEA made plans to expand their e-commerce strategy to allow people from the United Kingdom to purchase goods online (Kemp‚ E 2006). However‚ e-commerce has had advantages such as increased accessibility
Premium Electronic commerce Online shopping