Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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(I) Reguladores (I) R l d Organizadores (O) Propósito P ó it (Z) Insumos Transformación (Y) Bienes / Servicios (X) Suministradores (S) Actores (A) Clientes (C) Declaración de Identidad STAKEHOLDERS + INTERVINIENTES = PARTICIPANTES Stakeholder Toda aquella persona‚ grupos de personas‚ organizaciones o instituciones que son relevantes para la transformación que lleva a cabo la organización T-ASCO-I Cadena de Valor de Porter (CVP)/Modelo Delta (Efectividad Operacional
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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The story seems to begin in Ethiopia‚ where the coffee berry grew wild. Goatherds there noted that goats which ate leaves and berries of the plant remained awake all night. The Arabs claim that they developed the plant during the reign of Mohammed (c675 AD). Believe that if you wish - we are going with the Ethiopian story. Consumed originally as a food‚ it would take on the character of a medicinal and eventually that of a social drink. The coffee tree grows to a height of 14 to 20 feet‚ producing
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Richard S. Dunn‚ born in 1926 in Minnesota‚ composed The Age of Religious Wars and other historical vignettes. Dunn earned a history Ph.D. from Princeton and taught history at the University of Michigan and the University of Pennsylvania where he retired in 1996. Dunn organized the published books that he used as sources into general‚ political‚ economic‚ social‚ and intellectual history. Throughout his book‚ he alluded to them with footnotes. In addition‚ he illustrated conditions after wars and
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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impact on the company.( Oxford University Press‚ 2007) Porter’s Five Forces: will determine the competitive intensity and therefore attractiveness of a market. (Porter‚ 2008). Finally it will be discussed the company’s ability to interact with its stakeholders. Background and company’s mission statement Jet2.com Limited is a British low-cost airline founded in 2002 based at Leeds Bradford Airport‚ England. It operates services from eight UK bases to 54 destinations. “Our aim is to be the safest
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An Integrated Distance Learning System Capable of Supporting Interactions for Asynchronous Distance Learning Shimon Sakai‚ Tsunenobu Narahara‚ Naoaki Mashita‚ Hiroshi Shigeno‚ Ken-ichi Okada School of Science for OPEN and Environmental Systems‚ Graduate School of Science and Technology‚ Keio University 3-14-1 Hiyoshi‚ Kohoku-ku‚ Yokohama‚ 223-8522 Japan shimon@mos.ics.keio.ac.jp Yutaka Matsushita Telecommunications Advancement Organization of Japan Banzai-Biru‚ 2-31-19‚ Shiba‚ Kohoku-ku‚
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The Stakeholder Theory Charles Fontaine Antoine Haarman Stefan Schmid - December 2006 - Stakeholder Theory of the MNC Index 1. Introduction ........................................................................................3 2. Basic idea of the Stakeholder Theory and Definition ....................3 2.1. 2.2. 2.3. 2.4. 2.5. The stakeholder concept – popular and trendy..........................................................................4 Different definitions of Stakeholder
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