"Dunkin donuts performance management analysis" Essays and Research Papers

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    Gina Luari Entrepreneurship 9/20/14 DunkinDonuts Competitive Analysis DunkinDonuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range
from $40‚000 to $100‚000 annually. They are
coffee enthusiasts‚ mainly people on the go‚
and some families. Psychographic Segmentation: a working professional‚ with a
family. They are generally in their thirties and
enjoy a good coffee drink and occasional
doughnut

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    Course Date Unique Positioning for New Restaurant Strategic Situation Summary Starbucks and Dunkin Donuts are well-established coffee restaurants that offer world-class range of coffee. Starbucks has uniquely brewed caffeine-free coffee and targets typically the noble people. Starbucks’ ambiance is classy with free WI-FI that allows customers to connect as they indulge in the cafe. Dunkin Donuts offers a variety of pastry and coffee to the customers at reasonably low prices. Between 3 and 6

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    Starbucks and Dunkin' Donuts

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    Beverage Industry: Starbucks and DunkinDonuts By Shelby Chambers Chengyuan Chen Natalie Suarez Yaxin Wang Fei Zhu Organizational Decision Making Professor Eshra St. John’s University April 7‚ 2014 Table of Contents Pages Introduction………………………………………………………………………...2 History and Background Starbucks…………………………………………………………………….2 DunkinDonuts……………………………………………………………...3 Critical Decisions…………………………………………………………………..5 Decision Analysis…………………………………………………………………..6

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    Competitive Analysis – Dunkin Donuts 1.1 Target Markets Dunkin Donuts target market is the blue collar workers (18-60) of America who likes the quick service that Dunkin Donuts provides. Also within its target market are kids‚ highly due to its name. Recently Dunkin Donuts has been targeting the market of affluent women and professionals. 1.2 Description of Products & Key Benefits Variety of menu • Dunkin Donuts offers something people enjoy (donuts) with their coffee/beverage. (Based on Baskin-Robbins

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    Dunkin Donuts Plan

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    DUNKINDONUTS Fall 2006 ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with DunkinDonuts sets out to re-brand the company‚ reflective of a company that ’s expanding. The campaign allots $35‚000‚000 for the course of a calendar

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    DUNKIN DONUTS MARKETING

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    find it convenient to buy a coffee or have a breakfast on the way to work or school. • DunkinDonuts is a strong brand name and ranks #1 in iced/cold coffee and also #1 in donuts category. • Initial investment for a Dunkin Donuts franchise starts from $237‚000 to $1‚500‚000. • Expected net income is above $100‚000 a year and the return on investment will be achieve in 3 years. Situation AnalysisDunkinDonuts has been in the top 25 franchise food for the last 10 years. • Have a continuous average

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    Marketing Dunkin Donuts

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    Assignment 1 Mod 1 Dunkin Donuts builds long term customer relationships by being consistent with their marketing strategy. They have maintained an everyday value since they opened their doors fifty years ago. They have met their customers’ expectations by not changing recipes. The coffee tastes the same no matter what store you go into. Dunkin Donuts also has a lengthy training class so they can maintain their quality in the kitchen as well as customer service. Dunkin Donuts maintains customer

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    Marketing, Dunkin Donuts

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    Thomas D’ Arrigo Course#: GBMG 345 Index 1.1 Executive Summary 1.2 Current Marketing situations 2.1 S.W.O.T Analysis 2.2 Objectives and Issues 3.1 Marketing Strategy 3.2 Action Programs 4.1 Budgets 4.2 Controls 5.1 Conclusions 6.1 Sources 1.1 Executive Summary Dunkin Donuts originally started in 1961 at London‚ England; twelve years after their creation (1973) they had grown enough to purchase Baskin-Robbins‚ another well known

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    Dunkin Donuts

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    What are the stages in a product life cycle? What are the marketing implications of each stage? From my studies it has been provine that the product life cycle is a great marketing concept that focus on the revenues from the sales of a product. The product life cycle is drawn like a bell curve. The life cycle is divided into four stages they are introduction‚ growth‚ maturity‚ and decline. Introduction-It takes time of a new product to begin selling in volume. There may be manufacturing or logistics

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    Dunkin' Donuts Franchising

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    Chhapon Mina; Sun‚ Jueiya Date: 12-02-11 ------------------------------------------------- Proposal: DunkinDonuts Franchising DunkinDonuts was established by Bill Rosenberg in 1950 in Quincy‚ MA. DunkinDonuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. DunkinDonut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches‚ and baked

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