"Dunkin donuts" Essays and Research Papers

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    marketing

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    DUNKINDONUTS PRESS KIT February 2014 DunkinDonuts‚ At-A-Glance  DunkinDonuts is owned by Dunkin’ Brands Group‚ Inc. (Nasdaq: DNKN)‚ one of the world’s leading franchisors of quick service restaurants. Dunkin’ Brands is the parent company of both DunkinDonuts and Baskin-Robbins.  Dunkin’ Brands Group‚ Inc. is headquartered in Canton‚ Massachusetts.  At the end of 2013‚ Dunkin’ Brands Group‚ Inc. had franchisee-reported sales of approximately $9.3 billion.

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    World's Best Cup of Joe

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    one supposed to choose? The battle has been going on for over a decade between the two main contenders‚ Dunkin Donuts and Starbucks. Starbucks sells an upper class lifestyle to their coffee drinkers‚ while Dunkin Donuts sells a cup of joe for the average Joe. Each goes about advertising in a different manner. Through the use of print advertising‚ Starbucks shows its superiority to Dunkin Donuts by using powerful text‚ creating an aesthetic scene‚ and evoking specific emotions and thoughts. The text

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    Re: Week 6

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    Assignment 3 Prepare the EFE matrix for KKD Prepare the EFE matrix for Sturbucks Compare KKD‚ Dunkin Doughnuts and Starbucks STURBUCKS DUNKIN DOUGHNUTS What kind of nutrition is important? The above chart compared calories. For some people‚ they want less fat or sugar. Usually the items that are lower in fat tend to be higher in sugar and carbohydrates (and vise versa). Some of these foods offer no other nutritional value like

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    Krispy Kreme

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    Written Assignment Krispy Kreme Doughnuts‚ Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase‚ including a secret recipe and name‚ Krispy Kreme. Rudolph moved to Winston-Salem‚ North Carolina‚ where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.

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    Marketing Orientation

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    selling about 2.5 million donuts a day and more than a billion cups of coffee a year‚ DunkinDonuts became one of world’s largest coffee and baked goods chain. Bill Rosenberg opened the first restaurant “Open Kettle”‚ in 1946‚ in Quincy‚ Massachusetts‚ before he changed its name to DunkinDonuts in 1950. His philosophy was “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores”. Originally‚ DunkinDonuts’ experience was a cup of

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    company

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    emphasized the large cost differential. That being said‚ there may be enough room for McDonald’s and Starbucks to coexist. It should also be noted that McDonald’s brew Seattle’s Best brand coffee‚ a brand owned by Starbucks. Dunkin Donuts versus Starbucks Privately owned Dunkin Donuts is another major competitor‚ with nearly 5‚000 stores in the U.S. Although

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    which can offer breakfast‚ such as Starbucks‚ M’ Donald’s‚ DunkinDonuts‚ IHOP. Most of them are old brand restaurant in America. - IHOP‚ is one of the biggest breakfast restaurants in America. IHOP’s focus is not only breakfast such as pancakes(most popular product)‚ French toast and omelet‚ but also offers a menu for Lunch and Dinner item‚ - DunkinDonuts is a famous breakfast shop‚ and getting more and more popular today. DunkinDonuts has more than 1000 doughnut varieties‚ they also offer

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    Counter Point

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    Starbucks coffee is more expensive than other competitors like DunkinDonuts and Caribou. In addition‚ DunkinDonuts offering drinks at prices 20 percent lower than Starbucks. For example‚ Kathleen Brown‚ a 30-year-old Boston lawyer‚ used to treat herself to a $4 Starbucks Caramel Macchiato but switched to DunkinDonuts. Also‚ she mention that with Starbucks price for a cup of coffee she can buy a cup of coffee with a sandwich from DunkinDonuts. Moreover‚ Starbucks did not pay attention to the customer

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    Krispy Kreme Analysis

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    EXECUTIVE SUMMARY We begin our report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme

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    gives customers easy access to the product. 3. Employees are better trained. 4. KKD has a unique brand and variety of freshly made donuts. 5. KKD can offer to have customers watch product being made at the donut theater. 6. KKD has a high capacity to make 4‚000 to 10‚000 donuts daily. 7. KKD prides themselves on high customer satisfaction with fresh quality donuts. 8. KKD offers additional products through businesses acquisitions. 9. KKD offers a product that is second to none‚ with regards

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