ASSIGNMENT IN BUSINESS FRANCHISING Top International Franchises Top National Franchises Submitted by: GERARD ANDREI B. DEINLA BSBA MARKETING MANAGEMENT Submitted to: DR. EDITH S. BUNUAN PROFESSOR IN BUSINESS FRANCHISING Top 10 International Franchises of 2014 The results of Entrepreneur ’s 35th annual Franchise 500 confirm that franchising continues to rebound‚ with these top 10 franchises leading the way. Here we highlight their success strategies and plans
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Marketing Audit MKT 551/Marketing Management Jason Lamar Floyd Professor Tonya Boddie January 30‚ 2006 I. EXECUTIVE SUMMARY Krispy Kreme ’s recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current
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1. Summary Report Contents Introduction 2 Identification of key issues 2 Analysis of key interests of the stakeholders 3 Risk factors for consideration 3 Identification of options and solutions 4 Defining decision statement (determines‚ select or develop) 4 Identifying goals (relevance‚ reasonableness): 4 Defining indicators and scales (relevance‚ measurability‚ future-focused): 4 Weight indicators (specific‚ prioritized) 5 Generate alternatives 5 Compare and choose 6 Conclusion 6 References 7
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FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were
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The Social Responsibility of Starbucks Social Responsibility is defined as the duty of a business to make choices and direct actions that will benefit society. Because this definition is so broad‚ the idea is often skewed and many managers are not entirely sure which steps will take them in the “right” direction; however‚ right is a relative term‚ what’s right to the management team may not be what’s right for the company. Starbucks is a one such company whose top-level managers are actively
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Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments‚ company stores operations‚ franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer‚ and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores
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Imagine you’re walking down a busy sidewalk to an early meeting when your smartphone dings. A message pops up‚ noting you haven’t stopped for your usual egg sandwich and latte. A mobile app tells you the nearest Dunking Donuts is three blocks over. Another app brings a coupon for breakfast at a McDonald’s around the corner. You decide. With a few taps‚ you order‚ specify a pick-up time and pay‚ never breaking stride. The future of fast food is quickly becoming faster food with mobile applications
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Julie’s doctor instructed us to go to the hospital to check in. We live approximately a good hour away‚ so we grabbed Julie’s bag and I helped her into the car. (body 3) During the ride to the hospital I was still in disbelief. We stopped at Dunkin Donuts‚ so Julie could get a sandwich to eat. Typically‚ I usually order a coffee for caffeine‚ but this time it was decaf. Julie seemed pretty relaxed with minor pain in her back while having minor contractions. I was under the impression that it was
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coffee. Others are resellers of commodity-based coffee”. The Starbucks buyers are regular costumers‚ hotels‚ hospitals‚ and airlines. Starbucks has 10% market share in the United State and 1% in the world. Starbucks’ competitors are Coffee Bean‚ Dunkin Donuts‚ and other small shops. There are some substitute products such as soft drinks‚ power drinks‚ and fresh juice. Costumers’ loyalty to their coffee brand is the biggest threats of new firms entering the industry. •
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McCarthy‚ 2011). During the market growth Starbucks will start to make profit. Just as Starbucks will start to see their sales increase they will more than likely start to see competition with similar products. Competitors such as McDonalds and Dunkin Donuts will start to emerge with similar drinks and will try to improve Starbucks’ product and probably with cheaper prices. At the market maturity stage the competition for Starbucks will grow and the sales for will start to decline. Persuasive promotion
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