Levendary Café: The China Challenge Solution No.1 Multi-Unit Restaurant Business Multi-unit Restaurant (MuR) concept is classified into three industry sections. These are as follows: Specialty Establishments: It includes Starbucks‚ Dunkin Donuts and Baskin-Robins‚ which mainly cover beverages and snacks less than $5. Quick Service Restaurants: This concept also comes under "fast food" industry. For instance‚ McDonalds is efficiently and effectively capturing the food industry at global level.
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Paulina Chicago‚ IL. 60622 (872) 800-6582 (312) 898-9592 sarias89@yahoo.com Objective: I have career-growth potential and that is why I am seeking a position with you where I can apply my best skills and abilities in order to thrive at Dunkin Donuts. Education and Certification: Penn Foster College Scottsdale‚ Arizona September 2012-Present ONLINE COURSES Early Childhood Education-Childhood Development Associate (CDA) Samland Institute of Allied Health and Technology
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PROPRIETARY AND COMPETITIVELY SENSITIVE INFORMATION. THIS MATERIAL MAY NOT BE COPIED‚ SHARED WITH OR DISTRIBUTED TO ANY INDIVIDUALS EXCEPT DUNKIN’ BRANDS EMPLOYEES‚ DUNKIN’ DONUTS AND BASKIN-ROBBINS FRANCHISEES (INCLUDING AUTHORIZED INTERNATIONAL LICENSEES) OR THE AUTHORIZED MANAGERS OF SUCH FRANCHISEES IN CONNECTION WITH THEIR OPERATION OF ONE OR MORE DUNKIN’ DONUTS OR BASKIN-ROBBINS RESTAURANTS. ANY UNAUTHORIZED COPYING‚ SHARING OR DISTRIBUTION IS STRICTLY PROHIBITED‚ AND CONSTITUTES A VIOLATION OF
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operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy is that the individual factory stores do not have different approaches to marketing even though they are located in very different areas. We recommend
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Overview and Objective Starbucks Corporation (“Starbucks”) is one of the leading American global coffee brewers. They are a coffeehouse chain that has over 20‚000 brick and mortar stores located throughout the world. They are known for their high end coffee houses that serve a wide array of coffee flavors and types. They also serve various food items that complement their coffee selection. Part of the Starbucks strategy is to welcome their customers with a relaxing environment‚ rather than
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries‚ supermarkets‚ food stalls‚ and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers‚ who were responsible for popularizing other American
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Competition Players in the doughnut industry are: Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD
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and its service oriented approach on “Dominos Pizza Chain” Jubilant FoodWorks Ltd is an Indian company based in Noida‚ Uttar Pradesh which holds the master franchise for Domino’s Pizza in India‚ Nepal‚Sri Lanka and Bangladesh‚ and also for Dunkin’ Donuts in India. The company is a part of the Jubilant Bhartia Group. Type of company: Public Company Traded on: BSE and NSE Categorize as: Restaurant Industry Founded : 16 March 1995 Headquarters: Noida‚ Uttar Pradesh‚ India Number of locations
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Krispy Crème Doughnuts is a comparatively young company and a good potential to grow further. With just 222 stores by April 2002‚ it is already a market leader by the number of doughnut it sells annually; 2 billion as compared with 1.6 billion of Dunkin Donuts form 4736 stores. Working Capital Required: As shown in Exhibit 1‚ Fig 1 the working capital required for the past years has been $29443 in 2001 and $49236 in 2002. The average rate of Working Capital/Sales Ratio = 11.12%. Hence‚ the projected
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SWOT Analysis of Starbucks Strengths (internal) Many store locations Brand loyalty/equity (I have heard people say that Dunkin’ just doesn’t do it for them in the morning) Product consistency Employees receive benefits Atmosphere consistency (free WIFI & lounge/restaurant atmosphere) Employee benefits * Eco‐friendly practices‚ for Starbucks is concerned with conserving energy‚ water‚ controlling climate change and recycling * Encourages commitment to environmental leadership
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