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    dunkin donut

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    The role and meaning of DunkinDonuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service‚ serving factory workers during World War II from mobile carts‚ William Rosenberg opened the first DunkinDonuts store ten miles outside Boston in Quincy‚ Massachusetts in 1950 (Rosenberg & Keener 2001). [If you’re not from New England‚ you might be as surprised as I was that this town is pronounced Quin-zzee.] DunkinDonuts’ origin story is also relevant

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    where they can be the best. DunkinDonuts has defined its strategic heartbeat as the everyday‚ easy coffee stop that inspires rituals that revive. In other words‚ DunkinDonuts provides food and drink that’s fast‚ fresh‚ and affordable — for busy people‚ leading busy lives. These days there is an incredible interest across the country in premium coffee. The average consumer is now demanding what Dunkin’ products — served fresher and faster than ever before. DunkinDonuts is well positioned for the

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    Date: 02/06/10 Company Overview: DunkinDonuts claims to be the world’s largest coffee and baked goods chain‚ serving 2.7 million customers per day at approximately 8‚800 stores in 31 countries which include approximately 6‚400 DunkinDonuts locations throughout the USA. This figure compares with the 15‚011 stores of coffee chain Starbucks‚ whose baked goods are usually prepared out of shop. Most DunkinDonuts stores are franchises. There are no DunkinDonuts stores anywhere in the state of California

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    Strategic Positioning of DunkinDonuts February 18‚ 2008 Introduction: In the competitive world of the coffee industry‚ or any industry for that matter‚ it is essential for companies to have a clear understanding of what they do best‚ and where they can be the best. DunkinDonuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950‚ in Quincy‚ Massachusetts‚ by William Rosenberg. Back then‚ William had a

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    infancy in the early 1950s. By the late 1980s‚ however‚ business format franchising had become a major force in retailing in the United States. Meanwhile‚ DunkinDonuts had experienced similar growth. As of the end of 1987 there were 1‚478 DunkinDonuts units in operation in its North American region‚ of which 1‚449 were franchised. DunkinDonuts licensed an additional 191units throughout the rest of the world. By early 1988‚ however‚ deteriorating sales to capital ratios‚ stiffening competition

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    Dunkin Donuts One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility‚ and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks‚ but does have a Dairy Queen that is at the other side of town. The market structure is

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    Dunkin Donuts The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful

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    Dunkin Donuts As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of DunkinDonuts fans‚ they work to consistently provide meaningful content and promote a two-way dialogue between the brand and our passionate fans. Its a fun brand‚ and its guests rely on it for coffee and donuts expect a little fun from us by making DunkinDonuts part of their daily lives‚ either through status updates with pictures or questions or with fun challenges

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    dunkin donuts:

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    DUNKINDONUTS HISTORY PHILOSOPHY:“Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled DunkinDonuts to grow into the largest coffee and baked goods chain in the world. DUNKINDONUTS FACT SHEET Founded in 1950‚ DunkinDonuts is America’s favorite all-day‚ everyday stop for coffee and baked goods. DunkinDonuts is a market leader in the hot

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    DUNKIN DONUTS

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    GLOBALIZATION AND ITS IMPACT ON DUNKINDONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU

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