"Dunkin donuts competitive analysis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Powerful Essays

    Gina Luari Entrepreneurship 9/20/14 DunkinDonuts Competitive Analysis DunkinDonuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range
from $40‚000 to $100‚000 annually. They are
coffee enthusiasts‚ mainly people on the go‚
and some families. Psychographic Segmentation: a working professional‚ with a
family. They are generally in their thirties and
enjoy a good coffee drink and occasional
doughnut

    Premium Starbucks United States American middle class

    • 2086 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks and Dunkin' Donuts

    • 3393 Words
    • 12 Pages

    Beverage Industry: Starbucks and DunkinDonuts By Shelby Chambers Chengyuan Chen Natalie Suarez Yaxin Wang Fei Zhu Organizational Decision Making Professor Eshra St. John’s University April 7‚ 2014 Table of Contents Pages Introduction………………………………………………………………………...2 History and Background Starbucks…………………………………………………………………….2 DunkinDonuts……………………………………………………………...3 Critical Decisions…………………………………………………………………..5 Decision Analysis…………………………………………………………………..6

    Premium Coffee Starbucks

    • 3393 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Dunkin Donuts Plan

    • 6399 Words
    • 26 Pages

    DUNKINDONUTS Fall 2006 ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with DunkinDonuts sets out to re-brand the company‚ reflective of a company that ’s expanding. The campaign allots $35‚000‚000 for the course of a calendar

    Premium Coffee Starbucks Advertising

    • 6399 Words
    • 26 Pages
    Powerful Essays
  • Satisfactory Essays

    DUNKIN DONUTS MARKETING

    • 1100 Words
    • 21 Pages

    find it convenient to buy a coffee or have a breakfast on the way to work or school. • DunkinDonuts is a strong brand name and ranks #1 in iced/cold coffee and also #1 in donuts category. • Initial investment for a Dunkin Donuts franchise starts from $237‚000 to $1‚500‚000. • Expected net income is above $100‚000 a year and the return on investment will be achieve in 3 years. Situation AnalysisDunkinDonuts has been in the top 25 franchise food for the last 10 years. • Have a continuous average

    Premium Dunkin' Donuts Variable cost

    • 1100 Words
    • 21 Pages
    Satisfactory Essays
  • Good Essays

    Course Date Unique Positioning for New Restaurant Strategic Situation Summary Starbucks and Dunkin Donuts are well-established coffee restaurants that offer world-class range of coffee. Starbucks has uniquely brewed caffeine-free coffee and targets typically the noble people. Starbucks’ ambiance is classy with free WI-FI that allows customers to connect as they indulge in the cafe. Dunkin Donuts offers a variety of pastry and coffee to the customers at reasonably low prices. Between 3 and 6

    Premium Coffee Starbucks Coffeehouse

    • 381 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Dunkin Donuts

    • 253 Words
    • 2 Pages

    Assignment 1 Mod 1 Dunkin Donuts builds long term customer relationships by being consistent with their marketing strategy. They have maintained an everyday value since they opened their doors fifty years ago. They have met their customers’ expectations by not changing recipes. The coffee tastes the same no matter what store you go into. Dunkin Donuts also has a lengthy training class so they can maintain their quality in the kitchen as well as customer service. Dunkin Donuts maintains customer

    Premium Customer service Coffee Dunkin' Donuts

    • 253 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing, Dunkin Donuts

    • 1961 Words
    • 8 Pages

    Thomas D’ Arrigo Course#: GBMG 345 Index 1.1 Executive Summary 1.2 Current Marketing situations 2.1 S.W.O.T Analysis 2.2 Objectives and Issues 3.1 Marketing Strategy 3.2 Action Programs 4.1 Budgets 4.2 Controls 5.1 Conclusions 6.1 Sources 1.1 Executive Summary Dunkin Donuts originally started in 1961 at London‚ England; twelve years after their creation (1973) they had grown enough to purchase Baskin-Robbins‚ another well known

    Premium Dunkin' Donuts Marketing Doughnut

    • 1961 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Dunkin Donuts

    • 255 Words
    • 2 Pages

    What are the stages in a product life cycle? What are the marketing implications of each stage? From my studies it has been provine that the product life cycle is a great marketing concept that focus on the revenues from the sales of a product. The product life cycle is drawn like a bell curve. The life cycle is divided into four stages they are introduction‚ growth‚ maturity‚ and decline. Introduction-It takes time of a new product to begin selling in volume. There may be manufacturing or logistics

    Premium Marketing

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Dunkin' Donuts Franchising

    • 1546 Words
    • 7 Pages

    Chhapon Mina; Sun‚ Jueiya Date: 12-02-11 ------------------------------------------------- Proposal: DunkinDonuts Franchising DunkinDonuts was established by Bill Rosenberg in 1950 in Quincy‚ MA. DunkinDonuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. DunkinDonut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches‚ and baked

    Premium Franchising Dunkin' Donuts Doughnut

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Case Study 4: DunkinDonuts: Betting Dollars on Donuts DunkinDonuts has a history of offering simple and straightforward morning snacks which has given it its competitive advantage. They are one of the world’s largest Coffee and baked goods chain. Dunkin Donuts is working to grow in all directions. They now have almost 6‚400 outlets‚ with most of them being in the northwest‚ they are looking to pop up on every corner throughout the rest of the country. The shops are not only found in the

    Premium Dunkin' Donuts Strategic management Starbucks

    • 1365 Words
    • 3 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50