❑ ✓ ✓ ✓ ✓ ✓ ❑ The designs for the malls: •• Stones for the walls •• Lavender color tiles for the floor •• Rugs for the main entrances Our main focus is on the consumers. Large open areas with comfortable soft sofas. The visitors will be able to rest or take a break from shopping in the snacks store. We want our costumers to feel welcome to our store and to let them come shop again. Our helpful staff is there to welcome the customers‚ and they’ll find everything to suit your needs. • • • •
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Dunkin’ Donuts and Krispy Kreme Doughnuts Introduction Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper‚ both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication‚ particularly listening. Social media
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by an identified sponsor. Ex: A commercial for NIKE tennis shoes would be considered an advertisement because it is marketing a good (tennis shoes) by an identified sponsor (NIKE). 4.SWOT Analysis - SWOT analysis is identifying the Strengths‚ Weaknesses‚ Opportunities‚ and Threats of a marketing campaign. Ex: By doing a SWOT analysis of a previous COKE commercial the Coke Co. can determine what things to change‚ keep‚ or maybe eliminate in their next commercial or campaign. 5.ROI - The ROI‚ or
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one supposed to choose? The battle has been going on for over a decade between the two main contenders‚ Dunkin Donuts and Starbucks. Starbucks sells an upper class lifestyle to their coffee drinkers‚ while Dunkin Donuts sells a cup of joe for the average Joe. Each goes about advertising in a different manner. Through the use of print advertising‚ Starbucks shows its superiority to Dunkin Donuts by using powerful text‚ creating an aesthetic scene‚ and evoking specific emotions and thoughts. The text
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Assignment 3 Prepare the EFE matrix for KKD Prepare the EFE matrix for Sturbucks Compare KKD‚ Dunkin Doughnuts and Starbucks STURBUCKS DUNKIN DOUGHNUTS What kind of nutrition is important? The above chart compared calories. For some people‚ they want less fat or sugar. Usually the items that are lower in fat tend to be higher in sugar and carbohydrates (and vise versa). Some of these foods offer no other nutritional value like
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Written Assignment Krispy Kreme Doughnuts‚ Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase‚ including a secret recipe and name‚ Krispy Kreme. Rudolph moved to Winston-Salem‚ North Carolina‚ where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
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selling about 2.5 million donuts a day and more than a billion cups of coffee a year‚ Dunkin’ Donuts became one of world’s largest coffee and baked goods chain. Bill Rosenberg opened the first restaurant “Open Kettle”‚ in 1946‚ in Quincy‚ Massachusetts‚ before he changed its name to Dunkin’ Donuts in 1950. His philosophy was “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores”. Originally‚ Dunkin’ Donuts’ experience was a cup of
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emphasized the large cost differential. That being said‚ there may be enough room for McDonald’s and Starbucks to coexist. It should also be noted that McDonald’s brew Seattle’s Best brand coffee‚ a brand owned by Starbucks. Dunkin Donuts versus Starbucks Privately owned Dunkin Donuts is another major competitor‚ with nearly 5‚000 stores in the U.S. Although
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which can offer breakfast‚ such as Starbucks‚ M’ Donald’s‚ Dunkin’ Donuts‚ IHOP. Most of them are old brand restaurant in America. - IHOP‚ is one of the biggest breakfast restaurants in America. IHOP’s focus is not only breakfast such as pancakes(most popular product)‚ French toast and omelet‚ but also offers a menu for Lunch and Dinner item‚ - Dunkin’ Donuts is a famous breakfast shop‚ and getting more and more popular today. Dunkin’ Donuts has more than 1000 doughnut varieties‚ they also offer
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Starbucks coffee is more expensive than other competitors like Dunkin’ Donuts and Caribou. In addition‚ Dunkin’ Donuts offering drinks at prices 20 percent lower than Starbucks. For example‚ Kathleen Brown‚ a 30-year-old Boston lawyer‚ used to treat herself to a $4 Starbucks Caramel Macchiato but switched to Dunkin’ Donuts. Also‚ she mention that with Starbucks price for a cup of coffee she can buy a cup of coffee with a sandwich from Dunkin’ Donuts. Moreover‚ Starbucks did not pay attention to the customer
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