Section I—SIC and NAICS Codes The Standard Industrial Classification (SIC) is a system for classifying industries by a four digit code. The Security and Exchange Commission (SEC) uses SIC codes when sorting company filings. Companies that operate in a certain industry use a specific SIC code when filing with the SEC so that the type of business is properly identified. Identifying government contracts by their SIC description. The SIC system arrays the economy into 11 divisions‚ that are divided
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operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy is that the individual factory stores do not have different approaches to marketing even though they are located in very different areas. We recommend
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KRISPY KREME DOUGHNUTS‚ INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts
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Cappuccino Blast® and shakes. Dunkin’ Donuts‚ BR and Togo’s‚ formerly branded together as Allied Domecq Quick Service Restaurants (ADQSR)‚ now are known as Dunkin’ Brands‚ Inc. The new name comes with a tagline: "eat.drink.think." that headquartered in Canton‚ Massachusetts. In December‚ Dunkin’ Brands was acquired by a U.S. investment group of Bain Capital‚ Thomas Lee Partners and the Carlyle Group. They have leveraged the brand equity and success of Dunkin’ Donuts to create a name that clearly
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Overview and Objective Starbucks Corporation (“Starbucks”) is one of the leading American global coffee brewers. They are a coffeehouse chain that has over 20‚000 brick and mortar stores located throughout the world. They are known for their high end coffee houses that serve a wide array of coffee flavors and types. They also serve various food items that complement their coffee selection. Part of the Starbucks strategy is to welcome their customers with a relaxing environment‚ rather than
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1. Para cada uno de los 7 entrevistados‚ indique si usted considera que la persona es leal o no a la marca‚ y explique el por qué de cada una de sus respuestas. 1.1. Anne De acuerdo a lo señalado en el Caso de Estudio "A case for brand loyalty" considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciación anterior‚ son los siguientes: - Quién es Anne? Anne es una mujer divorciada‚ de 60 años‚ que por tradición había sido consumidora de la marca de café de su
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Employees are better trained. 5. Expanded assortment of offerings at KKD stores including beverages 6. It has a unique brand and variety of freshly made donuts. Wide appeal of signature hot original glazed doughnuts 7. KKD can offer to have customers watch product being made at the donut theater. 8. It has a high capacity to make 4‚000 to 10‚000 donuts daily. 9. Krispy Kreme Doughnuts prides themselves on high customer satisfaction with fresh qualitydonuts. 10. It offers additional products through
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required calcium intake: our Iced Choco can Customers want “healthy” provide about options 2. 3. 14% Dunkin Donuts Icy Choco Iced Premium Roast Coffee Bibingkinitan Iced Barako COMPETITORS We’ve looked at some of our competitors and their iced beverages. Let’s take a short peek of each and know why our new iced beverage is way better! Dunkin Donuts’ Icy Choco offers a rich‚ chocolatey beverage for the starting price of P30. Their signature iced concoction; however
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PROPRIETARY AND COMPETITIVELY SENSITIVE INFORMATION. THIS MATERIAL MAY NOT BE COPIED‚ SHARED WITH OR DISTRIBUTED TO ANY INDIVIDUALS EXCEPT DUNKIN’ BRANDS EMPLOYEES‚ DUNKIN’ DONUTS AND BASKIN-ROBBINS FRANCHISEES (INCLUDING AUTHORIZED INTERNATIONAL LICENSEES) OR THE AUTHORIZED MANAGERS OF SUCH FRANCHISEES IN CONNECTION WITH THEIR OPERATION OF ONE OR MORE DUNKIN’ DONUTS OR BASKIN-ROBBINS RESTAURANTS. ANY UNAUTHORIZED COPYING‚ SHARING OR DISTRIBUTION IS STRICTLY PROHIBITED‚ AND CONSTITUTES A VIOLATION OF
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The five competitive forces (Porter’s framework) as applied to this industry McDONALD’S 1. Threat of substitute products Low-Moderate – Availability of the MCD products – Choose MCD for Easting and Entertainment – Narrows Threat of Substitutes due to introduction of local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH
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