April 12‚ 2015 Qamar Riaz Assignment No Assignment Title 01 Understand the concept and process of marketing & Concepts of segmentation‚ targeting and positioning A. The assignment envisages process of marketing and marketing orientation. The Dunkin Donut case scenario will help the students to understand and explore further the importance of marketing orientation for an organization. B. The assignment encompasses the concepts of marketing environment‚ segmentation‚ targeting and positioning and
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technology‚ operations‚ communication‚ customer service‚ finances and human resources. Base on the reports the company’s revenue is down 10%. The company revenue is down 10.3 which is a due to the economy and our competitors such as McDonald and Dunkin Donuts. Persuade Café online sales are at 4%. There is a slow growth of Espresso Drinks at 21%. We are looking at stock prices being down 27% from its highest point and closing out at $17.12‚ which is 27.4% down from 2005 year-end closing of $23.73.
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Executive Memorandum: Keurig Green Mountain The purpose of this memorandum is to request funding for the expansion of Keurig Green Mountain’s coffee business to Kuwait. Keurig Green Mountain is a beverage system company that has developed innovative technology and brand partnerships to dominate the personal beverage market in the United States and Canada. The coffee based company has more than 80 brands and 575 beverage varieties (Keurig Green Mountain‚ 2016). The company has experienced a 4.4
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Marketing Principles Today‚ marketing must be understood not in the old sense of making a sale‚ but in a new sense of satisfying customer needs. Without customer needs there is no marketing. If the marketer understands customer needs; develops products that provide superior customer value; and prices‚ distributes‚ and promotes them effectively‚ these products will be sold easily. Selling and advertising are just part of “marketing mix” which is a set of marketing tools that work together to satisfy
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conditions. Tim Hortons net profit margin for year 2013 was at 13.04% and for the previous 5 years has been stable (Appendix B). A comparison between Tim Hortons and Dunkin Donuts (Appendix D)‚ shows that Tim Hortons net profit margin for 2013 was approximately 7% lower than Dunkin Donuts. While Tim Hortons has had a steady profit margin‚ Dunkin Donuts has increased their profit margin by 14% over the last five
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by the two main brands Starbucks and Dunkin’ Donuts. Evaluate the positioning of each brand in terms of the four components of brand positioning. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly and effectively? How might their positioning be improved? I think the major target markets of Starbucks are the collage students‚ the white collar employees. For Dunkin’ Donuts‚ the target markets consumers are the
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think KKD should expand globally‚ and if so‚ where and how fast‚ or should the firm be expanding further domestically? Suggest strategies for KKD which is trying to recover from several years of weak performance‚ especially as compared to rival Dunkin’ Donuts. ANALYSIS AND RECOMMENDATION Krispy Kreme Doughnuts should continue to expand globally. I think this would surely help them recover from the losses they suffered in the past years. But also‚ they must have a solid consumer base in the United
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Branded doughnuts are sold through 4. Revenue decreased 9.9% to a variety of outlets. $93.4 million. 6. There are distributions centres. ------------------------------------------------- Opportunities Threats 1. Dunkin doughnuts has the largest 1. Starbucks has strong loyalty number of total 6395 domestic franchisees. towards its quality products. 2. DD net increase of 94 new international 2. Rewards customers for their Stores while experiencing
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12 4.2 Product/Service Innovation 12 4.3 Collaboration/Partnership 13 4.4 Image/Lifestyle 13 4.5 Technology 14 5. Competitive positions & possible strategic moves of key companies 16 5.1 Starbucks 16 5.2 McDonald’s 17 5.3 Dunkin’ Donuts 18 5.4 Caribou Coffee 19 5.5 Coffee Bean & Tea Leaf 20 5.5 Peet’s Coffee 20 6. Key factors that determine success in the future 21 6.1 Product and Service Innovation in the Future 21 6.2 Technology 21 6.3. Education About
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“Fundraising” page on their site. Local organizations and businesses purchase Krispy Kreme’s products for retailing. Competitors Competitors Competitors Starbucks McDonalds Nestles Dunkin Donuts Einstein Bagels Panera bread Starbucks Bruegges Enterprise Dunkin Donuts Yum! Brand Starbucks International
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