신제품마케팅 조별 사례 발표 Starbucks : Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking
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Should athletes be required to finish college in order to play in the pros? I believe that they should be required. Athletes should have an education in case they do not make it in the pros. Many athletes run out of the money they made while playing. By getting an education the athlete secures his/her future. Many athletes do not make it into the pros.Many athletes that did not complete college or high school have made it into the pros‚ but statistics show that only a small percentile actually
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Real Choices at Starbucks Starbucks started as small coffee shop in a tourist area called Pikes Place Market in Seattle. The three unknown pioneer of Starbucks wanted to share their passion for brewed coffee and tea. During their first year in the business‚ they experimented with all sorts of coffee blend until they came up with their own flavor. Their business became an instant success using the word of mouth selling brewed coffee cup by cup. This is what inspired them to open a second store
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statements because global companies usually have more consistent and higher quality products then just your average local store. For example the difference between a multinational coffee company such as Dunkin Donuts‚ which I visit three times daily on average‚ and your local bagel store. Dunkin Donuts has high quality products because people buy their coffee all the time‚ so 1. they are used to dealing with high volume consumers and 2. they know how to keep there product consistent and at a quality
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2. Competitors Some independent coffee shops‚ such as Caribou Coffee (U.S.)‚ have imitated the operating model of Starbucks and have expanded and become national chains. In addition‚ fast food chains‚ including McDonald’s‚ Burger King‚ and Dunkin’ Donuts‚ started to provide coffee and get favorable comments. 3. Consumer performance Customers‚ especially coffee-lovers‚ became connoisseurs through the education process of
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kStarbucks The study of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation into a culture‚ its dominance of a market and its creation of a brand synonymous with loyalty‚ integrity and longevity. Consequently‚ Starbucks puts great emphasis on employee morale and satisfaction levels. Many policies within Starbucks have been geared to make the internal Starbucks’ culture comfortable for employees‚ such as their innovative full health-care program for all
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QUICK SERVICE RESTAURANTS IN INDIA 2011 Objectives 2 To identify existing opportunities in the Indian QSR space To summarize the macroeconomic environment of the industry To explain the working of a QSR To indicate the current trends To summarize key player profiles and understand their positioning vis-à-vis one another To understand the challenges faced by QSRs in an emerging market like India Contents Sr. No Slide # Sr. No Executive
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construction of a student center on campus that would house‚ among other facilities‚ a new food court. In a departure from past university policy‚ this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts‚ Taco Bell‚ and Pizza Hut. Until now‚ all food service on campus had been contracted out to BSB‚ Inc. CAMPUS FOOD SERVICE BSB‚ Inc.‚ is a large‚ nationally operated food-services company serving client organizations. The level of service provided
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business using only a hotdog cart. As the car industry began so did Carl’s business‚ which led him to open a Drive-In Barbeque. The post WWII economy gave him many customers. And during the time being many other restaurants were made like: Taco Bell‚ Dunkin’ Donuts‚ Wendy’s‚ Domino’s‚ And KFC. Now in chapter two Schlosser the looks deep into Ray Kroc and Walt Disney’s awkwardly weird relationship and their rise in the market. This chapter also went into great detail of the very money making ways of advertising
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competitors. In addition‚ a market opportunity presented itself during the recession – at home coffee drinkers. In order to capitalize on this market segment‚ Starbucks must price there at home coffee selections closely to competitors such as Dunkin’ Donuts‚ while also balancing economic factors such as distribution costs‚ fair-market costs‚ and more. Promotion: Starbucks will continue to adopt new promotional outlets in order to reach consumers. An active participation on Web 2.0 platforms
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