Kelsey Borders Jane Picknell USEM 101- Summary 3 25 November 2012 The American Obesity Epidemic Yves Engler‚ a Canadian writer and political activist‚ claims obesity is an epidemic in America caused mostly by corporations. He declares that obesity is the biggest health crisis in America‚ and that America is one of the most over weight and obese countries in the world. Engler pronounces that 127 million adults are now overweight and 60 million are obese. He believes that corporations such
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Starbucks Brand Audit Starbucks - Brand Audit Ranking as the 96th in Interbrand’s Top 100 Brands of 2011 list with its $3.6 million brand value‚ Starbucks is one of the most successful and highly recognized brands. In order to understand more about the underlying strategies that brings this success‚ we analyzed the brand focusing on its brand inventory‚ brand positioning‚ marketing strategy‚ consumer perceptions and competitors. Finally‚ we evaluated Starbucks’ strengths and improvement areas
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and economically responsible ways. Main competitors of Starbucks Corporation include companies like Dunkin ’ Brands Group Inc. (DNKN)‚ McDonald’s Corporation (MCD)‚ and Keurig Green Mountain Inc. (GMCR). Dunkin’ Donuts is one of the companies most similar to Starbucks due to their being a market leader in the hot regular/decaf/flavored coffee‚ iced coffee‚ donut‚ bagel and muffin categories. Dunkin’ Brands Group Inc. also owns Baskin Robbins. Other companies such as McDonald’s Corporation and Keurig
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References: 3ZM. (2010). Dunkin ’ Donuts Hypothetical Marketing Strategy Case. Adam Antariksa‚ Y. (2012). Sample of SWOT Analysis : McDonald Reastaurant Case. StudyMarketing. camillemarier. (2011‚ 12 12). Livre Produit : Starbucks. Retrieved from Business clefs: http://businessclefs
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References: Baertlein‚ L. (2011). Dunkin ’ Brands shares soar in stock market debut. Retreived on July 28‚2011 from http://finance.yahoo.com/news/Dunkin-Brands-shares-soar-in-rb-569341018.html?x=0&.v=4 Clearstation: News Articles: MCD. (2011). Retreived on July 28‚ 2011 from http://clearstation.etrade.com/cgi-bin/bbs?post_id=9791840&Refer=http://clearstation
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1. Does BSB‚ Inc.‚ enjoy any competitive advantages or core competencies? BSB does enjoy of certain core competencies that help the company overcome the environmental changes. Workforce: BSBs workforce is a core competency because they were flexible when Renee Kershaw made the decision to expand the menu at the grill to include pizzas. The existing workforce was trained to make pizzas and work the new equipment. This allowed BSB to respond to her market needs found with the survey results in
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Retrieved March 6‚ 2011 From http://www.boston.com/business/articles/2009/06/18/mcdonalds_gains_ground_on_coffee_rivals_dunkin_starbucks/ 4. Franchise Clique‚ LLC. (Copyright 2011). Dunkin Donuts. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://www.franchiseclique.com/franchise/Dunkin%27-Donuts 5. MSN Money. (Copyright 2011). McDonalds. Project‚ University of Houston‚ Victoria. Retrieved March 6‚ 2011 From http://investing.money.msn.com/investments/company-report?symbol=mcd
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coffee one cup at a time rather than one pot at a time (Coffee.org‚ unknown). Today‚ GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup‚ or K-cup‚ coffee packages including Dunkin Donuts and Starbucks coffee (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012). SWOT Analysis Strengths- Brand strength- Unique & large variety of products- Customer loyalty- Environmentally conscience‚ socially responsible- Innovative products and
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Supply and Demand‚ Markets‚ Prices and Price Setting Cirilo "Lee" E. Montano Trident University Microeconomics ECO201 Allison Kaminaga‚ Ph.D. December 10‚ 2012 Explain what happens to price and quantity of coffee when the following events occur: 1. An advertising campaign highlights scientific studies that find drinking coffee can help reduce weight gain. a. What do you think would happen? People will buy more coffee‚ drink more coffee‚ and research what coffee will help them lose
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Table of Contents I. Title Page II. Table of Contents III. Executive Summary IV. Situation Analysis A. Environment 1. Economic Conditions and Trends 2. Cultural and Social Values and Trends 3. Political and Legal Issues 4. Summary of Environmental opportunities and threats B. Industry 1. Classification and Definition of Industry 2. Analysis if Existing Competitors 3. Analysis of Potential New Entrants 4. Analysis of Substitute Products 5. Analysis of Suppliers 6. Analysis of Buyers
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