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    Dunkin Donuts

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    Strategic Positioning of DunkinDonuts February 18‚ 2008 Introduction: In the competitive world of the coffee industry‚ or any industry for that matter‚ it is essential for companies to have a clear understanding of what they do best‚ and where they can be the best. DunkinDonuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950‚ in Quincy‚ Massachusetts‚ by William Rosenberg. Back then‚ William had a

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    where they can be the best. DunkinDonuts has defined its strategic heartbeat as the everyday‚ easy coffee stop that inspires rituals that revive. In other words‚ DunkinDonuts provides food and drink that’s fast‚ fresh‚ and affordable — for busy people‚ leading busy lives. These days there is an incredible interest across the country in premium coffee. The average consumer is now demanding what Dunkin’ products — served fresher and faster than ever before. DunkinDonuts is well positioned for the

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    Dunkin Donuts SWOT Analysis STRENGTHS DunkinDonuts is known for the large variety of doughnuts‚ flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6‚590 outlets and franchises in more than 4‚815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The DunkinDonuts has expanded its operations in many countries of the world

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    DUNKINDONUTS FOUNDED: In 1950‚ Bill Rosenberg opened the first DunkinDonuts shop in Quincy‚ Massachusetts. DunkinDonuts licensed the first of many franchises in 1955. DunkinDonuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. DunkinDonuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. A simple philosophy‚ "Make and serve the freshest‚ most

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    Marketing – Dunkin Donuts Situation Analysis • Company DunkinDonuts is a doughnut franchise owned by a parent company‚ Dunkin’ Brands. DunkinDonuts was founded in Quincy‚ Massachusetts by Bill Rosenberg in 1950. DunkinDonuts has since been a staple of the snack food sector in the New England geographic market. DunkinDonuts boasts quality doughnuts and pastries‚ as well as a delicious line of coffee and espresso blends. Today DunkinDonuts dominates the snack food sector and is increasingly

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    1. How does DunkinDonuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: DunkinDonuts serves its donuts or coffee for customers

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    DUNKINDONUTS HISTORY PHILOSOPHY:“Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled DunkinDonuts to grow into the largest coffee and baked goods chain in the world. DUNKINDONUTS FACT SHEET Founded in 1950‚ DunkinDonuts is America’s favorite all-day‚ everyday stop for coffee and baked goods. DunkinDonuts is a market leader in the hot

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    DUNKIN DONUTS

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    GLOBALIZATION AND ITS IMPACT ON DUNKINDONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU

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    The role and meaning of DunkinDonuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service‚ serving factory workers during World War II from mobile carts‚ William Rosenberg opened the first DunkinDonuts store ten miles outside Boston in Quincy‚ Massachusetts in 1950 (Rosenberg & Keener 2001). [If you’re not from New England‚ you might be as surprised as I was that this town is pronounced Quin-zzee.] DunkinDonuts’ origin story is also relevant

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    Date: 02/06/10 Company Overview: DunkinDonuts claims to be the world’s largest coffee and baked goods chain‚ serving 2.7 million customers per day at approximately 8‚800 stores in 31 countries which include approximately 6‚400 DunkinDonuts locations throughout the USA. This figure compares with the 15‚011 stores of coffee chain Starbucks‚ whose baked goods are usually prepared out of shop. Most DunkinDonuts stores are franchises. There are no DunkinDonuts stores anywhere in the state of California

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