Carla Gianelle T. Abril Marketing Segmentation Behaviour Occasion: Regular Occasion Benefits: Inexpensive‚ good quality cosmetics User Status: Potential Users‚ first time users‚ regular users Usage Rate: Heavy-Light Loyalty Status: Heavy-Light Readiness Stage: Product desire‚ Awareness Attitude toward Product: Interesting Geographics Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35):
Premium Facebook Cosmetics Twitter
trying to exercise and eat our way to longer‚ healthier lives. Sales are up dramatically across the gamut of age-fighting weaponry‚ from wrinkle creams to collagen injections to cosmetic surgery” Anti-aging products are on the rise‚ people want to look younger and defy aging. This trend according to Cosmetic Design.com (2007) “Skincare products including anti-ageing‚ acne and sun care products will continue to dominate cosmeceutical product demand‚ accounting for nearly
Premium Marketing People's Republic of China Cosmetics
L’ORÉAL Mission: Beauty For All : L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality‚ efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world. Beauty is language ; Beauty is universal ; Beauty is science ; Beauty is a commitment : In effect- L’Oréal‚ offering beauty for all. Group Profile : Eugène Schueller‚ a young French chemist‚ developed a hair dye formula called Auréale
Premium Cosmetics L'Oréal Human skin color
chemicals within these products. Some products carry carcinogenic contaminant 1‚ 4- dioxane. If you want to explore natural beauty in you without looking overly made up‚ natural makeup is the best bet for you. Natural cosmetics have a number of benefits compared to other cosmetics. It is important to understand the pros and cons of using organic or mineral makeup before a person chooses to make a purchase. Why to choose natural makeup? Well the answer is quite simple as natural makeup products
Premium Cosmetics
International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop is a leader in promoting
Premium Marketing Cosmetics
also because they succeeded to meet the needs of Korean women. Korean market was characterized by the popular in Asia skin whitening cosmetics‚ also the using of greenish base makeup products‚ which were used nowhere else in the world. Another difference would be that‚ while Western women liked using all in one products‚ Korean women prefer using diversity of cosmetic products. It was found by Loreal that Koreans like using around 20 producs a day. AP particularly excelled in this area due to its deep
Premium Marketing Cosmetics
billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation of her nickname‚ Esty. Her interest in beauty was sparked in high school when
Premium Cosmetics Brand
issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further‚ goes on to analyse the strengths and weaknesses of each particular method. It is used to give support of the benefits thought to be associated with each research method. LITERATURE REVIEW. This section provides a general overview of the industry in which The Body Shop operates - the cosmetics and toiletries industry
Premium The Body Shop Cosmetics L'Oréal
becoming more and more homogenous. For the reason that the natural ingredients seem to be not the only core technology of body shop‚ for instance the big competitors Bath & Body works with huge resource had entered the cosmetic market in the middle of 90th with similar natural cosmetic products. Because of lack of innovation in new product‚ designing‚ packing‚
Premium Cosmetics
production and research of cosmetics and related instruments‚ and even includes ornaments‚ packaging materials as well personal image consultation. With a 15 per cent annual growth‚ the beauty sector is turning into another huge money-maker after the boom in the real estate‚ auto‚ electronics and tourism sectors. Moreover‚ the revenue of the sector is expected to reach 176.2 billion yuan (US$21.3 billion) this year and double in the next five years. From the perspective of cosmetics‚ a similar track is
Premium Cosmetics Song Dynasty Beauty salon