DUCATI CASE 1) How would you characterize Ducati’s strategy in terms of the types of generic strategies described in the first reading above? Marketing made by * specialized magazines‚ perfect to educate buyers about the characteristics of the bikes * non specialized magazines * racing events Technology and R&D: Ducati was innovative thanks to its desmodromic valve system and L-twin engine. It used racing competition to develop technical solution and test materials
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Ducati: Taking on the Challenge On the first business day of January 2006‚ Federico Minoli pulled up and parked his Ducati Multistrada motorcycle in front of the Ducati headquarters in Bologna‚ Italy. As he looked up at the complex‚ which housed offices‚ the assembly factory and the Ducati museum‚ he reflected back on the company’s history. 2006 would mark several anniversaries: 80 years since Ducati was established to produce electronic radio equipment; 60 years since Ducati had been producing
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towards Ducati. As we know that Ducati is a motorcycle brand that specialized in the sports and racing motorbikes. Ducati has built a strong brand since 1990 and until today we still can see Ducati’s motorbike at Moto GP Racing and British Superbike Championship. The following SWOT analysis will provide more information towards Ducati’s strengths‚ weaknesses‚ opportunities‚ and threats from the other companies as well. Strengths 1. Technical Excellence: during this past 5 years‚ Ducati has invested
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Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with a dramatic profit growth since 1996. Before its huge success‚ Ducati was one step away from facing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation and culture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profit growth in the next decade
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Questions to answer 1) How did Ducati become the second most profitable motorcycle maker in the world despite its small scale? 2) What is the fundamental economic logic of Minoli’s turnaround? 3) Can Ducati sustain its position in the sport segment? Can Honda and the other Japanese manufactures stop its growth in this segment? 4) What strategic alternatives are available to Minoli in 2001? Which alternatives would you recommend‚ why? GMAN 512 Midterm 11 February 2010
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Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with adramatic profit growth since 1996. Before its huge success‚ Ducati was one step away fromfacing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation andculture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profitgrowth in the next decade
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Ducati and Texas Pacific Group Case StudyFinancial PolicyApril 8‚ 2010 | Chris CovielloMatt CarrozzaChris HammondNick Baseel | Introduction In the Fall of 1995 Texas Pacific Group (TPG)‚ by way of Abel Halpern‚ expressed interest in purchasing Ducati‚ the Italian motorcycle company‚ from Cagiva‚ an Italian conglomerate owned by the Castiglioni family. Cagiva owned a number of diverse companies but had become excessively leveraged‚ and Ducati’s profits were believed to be supporting other failing
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Ducati Submission Three growth Options for Ducati are 1. Enter into the new Cruiser Market 2. Increase Distribution Channel through New Dealers in US and outside Europe 3. Introduce sporty bike segment for women Entering into New Cruiser Market Benefits: Globally‚ the current cruiser market has one majority player and others are small players and within the European market there is no major player. So the threat of competitor response is quite low. Cruiser market is dominated by Harley
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Introduction Ducati nearly faced on bankruptcy 1996 though it has good reputation on the famous mechanical system and its unique extreme performance. In the fierce competition with the domination by Japanese companies with high technology‚ it is difficult to survive or even recover from bankruptcy. Fortunately‚ the explosive growth and profitability occurred from 1997 led by the CEO‚ Federico Minoli. This document is the case study of Ducati recovering to a position owing a certain amount of market
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Ducati Corse: The Making of a Grand Prix Motorcyle Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A‚ was responsible for managing the activities of the Ducati racing teams. Historically‚ Ducati had been the dominant force in the Superbike Circuit winning 13 titles since 1990. Until recently‚ Ducati was only part of the World Superbike series. But a recent rule by FIM (in 2001) permitting the use of 4-stroke engine in bikes as against 2-stroke engines‚ which was a mandate earlier (for MotoGP)
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