1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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Introduction: Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix. Cirque du Soleil – History: A marvelous idea began to take shape in the early 1980’s in Baie-Saint-Paul‚ a charming village nestled on
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STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
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rice wine industry in China‚ then it discussed the rice wine industry in the capital market‚ next it carried out the SWOT analysis of Shaoxing rice wine‚ finally it explored the 4P’s marketing strategies of Shaoxing rice wine. Through the analysis‚ it has been found that the Shaoxing rice wine has a huge market potential. In the aspect of marketing strategies‚ it should focus on the high price market‚ and the northern market and rural market‚ as well as make efforts on brand. Table of Contents
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To: Jacques Trumen From: Subject: Compagnie du Froid Analysis Date: November 6‚ 2014 Memorandum Campagnie Du Froid is a summer ice-cream business founded in 1985 by the father of Jacques Truman. In 2007‚ after the passing of his father‚ Jacques Truman took over the business and emphasized an aggressive growth strategy. By 2009‚ Campagnie Du Froid was a market leader in the eastern part of France‚ northeastern coast of Spain‚ and northern Italy. Each region had its own manager and the main headquarters
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1. Based on what you read in the case‚ outline a rudimentary SWOT analysis for Cirque Du Soleil. A: Strengths: Every show in 20 years has produced a profit‚ encourages creativity‚ niche‚ financially strong‚ well known‚ great marketing‚ technology‚ database of 20‚000 potential employees‚ shows have a long run (10 to 12 years)‚ talent scouts recruit from all over the world‚ creative‚ leadership. Creative production staff. Great locations. Excellent leadership. B: Weaknesses: High turnover (people
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Apple‚ Inc: Marketing Strategy with the Customer in Mind By: Rosa Somerville BUS 330 – Principles of Marketing (BAD 1216A) Instructor: Vicki Long May 21‚ 2012 Introduction My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone‚ a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple
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Keely and Du: ** IS THE STORY OF A PREGNANT RAPE VICTIM WHO IS KIDNAPPED BY A EXTREME PRO-LIFE ACTIVIST TO PREVENT HER FROM HAVING AN ABORTION. Characters: Du * 65 year old nurse who takes care of Keely in a house basement. * Is married to an army husband and had 3 kids with him‚ but he lost her only daughter when she was just a baby. * Keely replaces almost the daughter she wishes she had. Walter * Pastor in his fifties who belongs to a Christian pro-life group. * Blunt spoken
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Cri Du Chat syndrome is a rare chromosomal abnormality that affects an arm of chromosome number five. Other well-known names of the syndrome include; 5p minus‚ 5p monosomy‚ and Lejeune’s Syndrome. The words Cri Du Chat translate in French to “cry of the cat‚” this is referring to the distinct cry of children burdened by this disorder. When the deletion of the short arm on chromosome 5 occurs‚ multiple genes are also deleted. This deletion of genes can vary depending on how much of chromosome 5’s
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as a Marketing Strategy Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote
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