Tma05‚ Introduction to a de100 project on the likeness of a logo A fictitious educational experiment was created and conducted by a team on the DE100 module and therefore they had to maintain plan and undertake a project to pinpoint their potential findings; this therefore meant launching a logo for internet TV channel in order to address whether or not evaluative conditioning works in either experimental or control conditions. The logo was used to question if it would attract an audience and
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TWO-PROCESS THEORIES AND STROOP EFFECT: STUDYING THE EFFECT OF COLOUR CORRELATED WORDS (IV) vs. NEUTRAL WORDS WHEN RECORDING RESPONSE TIMES (DV) FOR IDENTIFYING THE INK COLOUR IN WHICH A WORD IS PRINTED. Abstract The idea of two-process theories and the Stroop effect are assessed in this experiment. The intention is to look for a predicted pattern between the response times of two separate conditions; one using a list of words that are colour related‚ such as “lemon” and another list of words which
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References: DSE212. (2002) Introduction to research methods‚ From Exploring Psychological Research Methods (1st edition)‚ pp. 1-42‚ The Open University‚ Milton Keynes. Phoenix‚ A. (2002) Identities and Diversities‚ From mapping Psychology‚ Book 1 (2nd edition)‚ pp
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DSE212 – TMA 01 Part 1 Social categorisation and Social Construction theories and their understanding of identity. It is through social interactions that have put people to act and react implication to others. Due to the social interactions we learn what is acceptable and what is not. Over time these rules become internalised within us and eventually become an unconscious part of our lives and our identity. Social identity theory asserts that group membership creates in group self-categorisation
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DSE212 Exploring Psychology DVD Programme 4: Interviewing and Thematic Analysis Section 4: Interview: Chloe COMMENTARY: Chloe is a white British woman. She is fifty years old and has had a career as an academic but is currently retraining to be a therapist. She was married and divorced in her twenties. She and her current partner plan to marry later this year. She has no children. Interview with Chloe HELEN LUCEY: So we’ve already spoken on the telephone
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Criminology‚ Vol 1 (1) 2009 Qualitative versus Quantitative Methods: Understanding Why Qualitative Methods are Superior for Criminology and Criminal Justice Richard Tewksbury‚ University of Louisville Abstract The development of knowledge is important for criminology and criminal justice. Two predominant types of methods are available for criminologists’ to use--quantitative and qualitative methods. The value‚ appropriateness and necessity of using qualitative methods is discussed. Because
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Overview Mixed Methods Research‚ Defined Quantitative Research Qualitative Research When to use Mixed Methods Research Types of Mixed Methods Research Designs Key Characteristics Steps in Conducting a Mixed Methods study Evaluating a Mixed Methods study Mixed Methods Research‚ Defined A mixed methods research design is a procedure for collecting‚ analyzing‚ and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem
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draw a comparison between quantitative methods and qualitative methods. The quantitative versus qualitative debate is an interesting topic in Sociological studies. In Miles and Huberman’s 1994 book Qualitative Data Analysis‚ quantitative researcher Fred Kerlinger is quoted as saying‚ "There’s no such thing as qualitative data. Everything is either 1 or 0". To this another researcher‚ Donald Campbell‚ asserts‚ "All research ultimately has a qualitative grounding". This essay will look at both sides of
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company ’s success. As the qualitative research will be more costly because the research process goes into more depths and will take more time‚ the quantitative research will save the company more money because the research goes straight to the point and the company can continue to test the technologies as often as needed moving forward. New technologies will be costly enough so saving as much money during the research process is beneficial to the company. Qualitative research is not a bad choice
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Mixed Method Designs (Quantitative and Qualitative) Agenda: Definition and Purpose Characteristics Types of Mixed Method Designs Strengths and weaknesses of Mixed Method Research Steps in Conducting a Mixed Method Research Study Criteria for evaluating a Mixed Method Design Mixed Method Design A mixed methods research design is a procedure for collecting‚ analyzing‚ and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem. To utilize
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