Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and their positioning
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blaming the fast food industry. Teenagers have filed lawsuits blaming McDonald’s for their health problems‚ and a public health group in California has asked the governor to declare childhood obesity a state of emergency. But parents—not the fast food companies‚ not the government--are in the best position to fight the epidemic of overweight children. Parents are responsible for teaching kids healthy eating and exercise habits. Parents are to blame if they let kids eat unhealthy foods and sit in
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failed to recognize the changing trend in customer’s preferences to better tasting‚ fresher food. This trend led to new sub markets emerging for tastier‚ fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth;
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ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food ‚ 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available‚ many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could
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Food industry Introduction Food industry is a continuously on demand industry that people are always needed and want. Some economists and analysts claim that food industry is one of the most proofs to economic slowdown. This makes this industry a resilient‚ reliable and profitable industry. The products and foods that are part of the booming industry includes‚ confectioneries‚ health products‚ biscuits‚ kids foods‚ animal foods‚ crackers‚ bakeries‚ cakes‚ vegetables etc. The wide range of products
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the past people in Egypt used to eat healthy‚ freshly prepared food with their families in the home. Today however‚ many people‚ particularly young people‚ prefer to eat fast food such as hamburgers‚ fried chicken‚ or pizza. There are many problem when people used to eat fast food in present. It is dangers for health and body. There are many reasons why people used to eat fast food. There are many reasons for the popularity of fast food. One of the main Cause is the change in lifestyle. Many people
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Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations‚ food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible
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Jer’Ebony Harris English Comp. I Nov 22‚ 2013 Fast Food and Why You Should Not Eat It This will be a detailed paper on why you should not eat fast food. I will be using the three classic appeals; logos‚ pathos‚ and ethos to build a persuasive argument. Here in America fast food restaurants have become popular‚ and as a result health problems are increasing. While it may be easier and convenient to buy fast food‚ it is not always a great health choice while trying to keep a healthy diet. There
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1301-4438 16 September 2012 Fast Food Favorites Almost everyone enjoys to eating fast food because it is cheap. Many people these days prefer to eat food that makes their food fast and also they do not have to spend more than five dollars. This nation is surrounded with fast food restaurants and there is no one way people can miss one down their street and in every mall. I work at the mall and I tend to eat fast food since it is the only thing near me. My three favorite fast food restaurants which are
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