Name: Soumya Prem Roll no: 20120119150 Uncertainty reduction theory - Charles Berger and Richard Calabrese This theory explains how communication is used to reduce the uncertainty among people when they meet each other for the first time. It is assumed that when strangers meet‚ their primary objective is to reduce uncertainty about the other person involved in the interaction. We always want to reduce the uncertainties about our surroundings and the people in it since being uncertain about
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Drive reduction: The theory of motivation is drive reduction‚ drive reduction is you are driven by biological needs‚ they motivate you to satisfy them. According to the theory‚ the reduction of drives is the primary force behind motivation. (Schultz‚ D.P. & Schultz‚ S.E. (1987). A History of Modern Psychology. Harcourt Brace Jovanovich Publications.) Drive reduction category as primary and secondary drive. Hunger‚ thirsty‚ pain‚ warmth or sex are examples of primary drive reduction‚ whereby secondary
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Analysis of the Uncertainty Reduction theory on interpersonal communication Through this paper I will conduct an analysis of the uncertainty reduction theory and will then apply it to my own experience here in Colorado university. This theory has been subject to many articles and studies in the communication and social departments. Indeed‚ studying this theory can help us understanding human relations in interpersonal communication. Each of us has been one day confronted to uncertainty‚ whereas
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Uncertainty Reduction Theory “The Vow” and “Meet the Parents” Uncertainty reduction theory is “the point of view that uncertainty motivates communication and that certainty reduces the motivation to communicate” (Wood‚ definition). This theory was first developed by Charles Berger. He believed that when people are to meet for the first time they have a high level of uncertainty and the only way for them to reduce it is to communicate with one another. “They don’t know what each other likes
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reinforcement can motivate an individual to repeat the behaviour more frequently. Drive-reduction theory argues that a primary or secondary drive motivates an individual to perform actions that will reduce the drive (Burton‚ et al.). Reduction of the drive is a form of reinforcement leading to the individual repeating the action more frequently (Burton‚ et al.). According to the drive reduction theory‚ sleep is a primary drive which is reduced‚ and thus‚ reinforced by the act of sleeping. A behavioural
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Theories has different definitions to it such as‚ “Theory is a coherent group of tested general propositions‚ commonly regarded as correct‚ that can be used as principles of explanation and prediction for a class of phenomena”‚ as well as “Theory is a proposed explanation whose status is still conjectural and subject to experimentation‚ in contrast to well-established propositions that are regarded as reporting matters of actual facts”. (“theory”‚ n.d.). Theories in communication are essential
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paper‚ I will briefly describe‚ and compare and contrast two theories discussed in the book‚ A First Look at the Communication Theory by Em Griffin: Uncertainty Reduction Theory and the Expectancy Violations Theory. Furthermore‚ I will also include real-life situations that apply to these theories. Expectancy Violations Theory has its roots in Uncertainty Reduction research‚ therefore‚ there will be some similarities between these two theories. But before I compare the similarities‚ I will discuss the
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Psychology‚ M/W/F 12:40-1:35 11/9/11 Ted Bundy his killings on a Drive-Reduction Theory Ted Bundy was a serial killer in the 1970s‚ in Florida. He grew up in normal Christian loving home with five brothers and sisters. There was no drinking‚ drug use‚ or any such things round the house. Growing up Ted considered himself a “normal” kid. As Ted grew into his teens‚ he started having desirers of something more. Ted felt something was missing. He had a yearning for a
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choose baby formula with highest nutrition for their baby‚ even for high price. Thus‚ many companies want to decrease parent’s concern and increase band image plus credibility though advertising at the same time. In this paper‚ we use uncertainty reduction theory to compare three 2012’s baby formula’s television commercials. Because all baby formulas are very much alike‚ to stand out from the market and differentiate themselves from their direct competitors‚ they have to assure customers that they are
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uncertainty reduction theory from its origin to date. Ever since uncertainty reduction theory was first created‚ many researchers have examined it by comparing it with other theories. Uncertainty reduction theory had been tested across different cultures in order to confirm its generalizability. It had also been applied to real life situations to examine how individuals interact in their initial encounters with strangers. In addition‚ researchers suggested testing uncertainty reduction theory beyond
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