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    California based genetic foods producer Calgene Inc. has been chosen as the subject for the case analysis. The company‚ which is now part of Monsanto‚ introduced genetically modified tomatoes in the year 1992 called the “Flavr Savr Tomato”. This case analysis uses the Langenderfer & Rockness’ Seven Stage Framework to analyse the ethical decisions taken by the company. Stage 1: What are the facts of the case? Calgene Inc. has invested $20 million in producing genetically modified (GM) tomatoes

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    Google Inc Case Study

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    |Google Inc. | Executive Summary This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google. From industrial and internal analysis conducted‚ it is found that

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    Apple Inc Case Study

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    Behavioral Sciences | Apple Inc. | Group 1 Project | TABLE OF CONTENTS Introduction 3 External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New Entrants 8 Substitutes 10 Conclusion 10 INTRODUCTION Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚

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    GAP INC, A Case Study

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    Gap Inc. is a leading international specialty retailer offering clothing‚ accessories and personal care products for men‚ women‚ children and babies under the Gap‚ Banana Republic‚ and Old Navy brand names. There are four brand names included in Gap: Gap‚ GapKids‚ BabyGap‚ and GapBody. There are worldwide Gap headquarters in the San Francisco Bay Area‚ product development offices in New York City and distribution operations and offices coordinating sourcing activities around the globe (www.gapataglance

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    Goodwill for Impairment CLAUDIA Inc. has an internally generated goodwill and did not amortize or tested for impairment. They cannot amortize because measuring the components are complex and associating the costs incurred with future benefits are too difficult. Goodwill cannot generate cash flows independently and is made as a combination with other assets making up a business; it needs to be assigned to a reporting unit or cash-generating unit in order to test for impairment. Under ASPE‚ the impairment

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    Food Inc. Case Study

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    developed a hybrid seed for corn‚ this hybrid had stronger stalks that resisted being blown over and it allowed farmers to plant the crop closer together (Food‚ Inc. Discussion Guide). Resulting in higher yields‚ “100 years ago a farmer in America could grow maybe 20 bushels of corn on an acre. Today‚ 200 bushels is no problem” (Food‚ Inc.). With the surplus of corn‚ scientists were able to develop more uses for it. A couple of examples include corn-based ethanol fuel‚ high-fructose corn syrup‚ maltodextrin

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    Amon Inc Case Study

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    is aware of the importance of having the critical success factors integrated in the firm’s culture in order to achieve our mission. Therefore‚ AMON Inc. believes that the firm’s core capabilities must be fully recognized by the whole firm while sharing and reinforcing all members in the cross-functional team about AMON’s vision. Furthermore‚ it is important to reinforce our capacity to rapidly learn

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    Yahoo! Inc Case Study

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    INTRODUCTION Yahoo has grown up as a portal company. They learned early on that by being sticky‚ by having a web presence that forced users to stay on their site‚ they could find ways to profit from their page views. This has led Yahoo astray though. Not only has Yahoo given up overall profits in search of ever expending user acquisition‚ they have allowed their search product to fall behind. Google‚ Yahoo’s chief competitor‚ has mastered the art of monetization‚ namely through contextual

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    Food Inc Case Study

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    FOOD INC. I will begin by stating that it is unethical how food overlords have transformed old-fashioned farming into factory assembly lines of production. I find that the following actions are immoral because large food manufacturers threaten small farmers into producing vegetables/animals a certain way in order to “stay in business”. Consequently‚ farmers give up their right of free will; to speak freely‚ farm freely and treat their animals with integrity. Not only is this unprincipled issue

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    Case Study: Trademark Inc.

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    Trademark‚ Inc. Part I - Accounting Issues (Case #2) Background Trademark Incorporated designs‚ manufactures‚ and distributes gift merchandise. Trademark manufactures its goods in five plants across the United States and operates through four divisions: Greeting Cards and Stationery‚ Calendars‚ Party Goods‚ and Specialty Gifts. In addition‚ Trademark also owns a Swiss company that manufactures similar products in Western Europe.  The Swiss company

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