The Parable of the Sadhu by Bowen H. McCoy Harvard Business Review Reprint 97307 This document is authorized for use only in Harvard and Radcliffe 50th Reunion Class of 1962 by Malcolm Salter from May 2012 to November 2012. HBR CLASSIC After encountering a dying pilgrim on a climbing trip in the Himalayas‚ a bus by Bowen H. McCoy Last year‚ as the first par ticipant i n the new six-month sabbatical p r ogram that Mor gan Stanley has adopted‚ I enjoyed a rare oppor tunity
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Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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and Barsoux‚ J.L. (2011). The 5 myths of innovation‚ in: MIT Sloan Management - Top 10 Lessons on the new business of innovation‚ p.1--‐8. WEEK 37 10 Sept Entrepreneurial strategies (practicing the theory) o Drucker‚ P. (1985). Entrepreneurial Strategies‚ California Management Review‚ 2. o Bhide A. (1994). How Entrepreneurs Craft Strategies that Work‚ Harvard Business Review‚ March--‐April. o Sarasvathy‚ S. D. (2001). Causation and Effectuation: Toward a theoretical shift from
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The House of Quality by John R. Hauser and Don Clausing Harvard Business Review Reprint 88307 Design is a team effort‚ but how do marketing and engineering talk to each other? The House of Quality by John R. Hauser and Don Clausing Digital Equipment‚ Hewlett-Packard‚ AT&T‚ and ITT are getting started with it. Ford and General Motors use it – at Ford alone there are more than 50 applications. The “house of quality‚” the basic design tool of the management approach known as
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from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager‚ she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to improve her current situation? Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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I. Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product
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A R T I C L E www.hbr.org A New Game Plan for C Players by Beth Axelrod‚ Helen Handfield-Jones‚ and Ed Michaels Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 A New Game Plan for C Players 10 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Product 8598 A New Game Plan for C Players
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BR C L A S S I C The burdens of subordinates always seem to end up on the manager’s back. Here’s how to get rid of them. Management Time: Who’s Got the Monkey? by William Oncken‚ Jr.‚ and Donald L. Wass • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Management Time: Who’s Got the Monkey? 8 Further Reading A list of related materials‚ with annotations to guide further exploration
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excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Douglas B. Holt‚ John A. Quelch‚ and Earl L. Taylor It’s time to rethink global branding. More than two decades ago‚ Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article‚ “The Globalization of Markets‚” that a global market for uniform
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