Master program in Business Administration Marketing Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction................................................................................................................................
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Introduction Air Asia Air Asia was established in 1993 and commenced operation on 18 November 1996. Executive of Tune Air Sdn Bhd company‚ Tony Fernandes‚ and also known as a former of Time Warner had purchased from the ownership of HICOM Holding Sdn Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together with RM40 million in debt. The main nature of business of Air Asia is low-cost airline carrier. Air Asia is the largest low-fare airline company and a pioneer of low
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Solution to Homework #3 4. a. Y 10 8 6 Optimal Solution X = 2.5‚ Y = 2.5 4 8 (2 2 .5) +1 2 (2 2 .5) =5 0 4 X 6 8 10 b. The value of the optimal solution to the revised problem is 8(2.5) + 12(2.5) = 50. Compared to the original problem‚ the value of the optimal solution has increased by 50 48 = 2. Thus‚ the dual value is 2. c. The right-hand side range for constraint 1 is 5 to 11. As long as the right-hand side stays within this range‚ the dual value of 2 is applicable. Since increasing
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Technological Factors * 2.5 Political/Legal Factors * 2.6 Cultural Factors | 3.0 | Conclusion | 1.0 Introduction 1.1 Company Background Air Asia was established in 1993‚ and started of as one of the subsidiary for government owned company‚ DRB Hicom. In the late 2001‚ when then executive of Warner Music wanted to established an airline in Malaysia‚ he went and meet with Tun Dr. Mahathir Mohammed (the fourth prime minister of Malaysia). Tun Dr. Mahathir took the opportunity to off load debt
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1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate‚ DRB Hicom. On 2 December 2001‚ the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around
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ASIAN CASE RESEARCH JOURNAL‚ VOL. 16‚ ISSUE 2‚ 347–377 (2012) acrj This case was prepared by Jane Terpstra Tong‚ Robert H. Terpstra of Monash University Sunway Campus‚ Malaysia and Lim Ngat Chin of The Nottingham University of Malaysia Campus as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Please send all correspondence to Jane Terpstra Tong‚ Department of Management‚ Monash University Sunway Campus
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particular graph. Background of AirAsia Air Asia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitor‚ Malaysia Airlines. Originally‚ it was founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased
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introduce more routes‚ add frequencies and develop their existing routes (scribd.com‚ 2013). AirAsia Berhad was established in 1993 and commenced operation on November 18‚ 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. Then‚ instead of starting from scratch‚ Mahathir advised Tony Fernandes‚ a Malaysian entrepreneur to buy an existing airline instead because of their heavily-indebted. He turing AirAsia‚ a failing government-linked commercial airline‚ into a highly
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Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia‚ Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy adopted by the Air Asia‚ in which could help the company to strengthen its position as a leading
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1. Introduction 1. Concept & Background For many years the Airline industry in the Asia Pacific region has been tightly regulated and consequently stable as national governments had control over operations of their national carriers and bilateral agreements between states meant that full-fledged airlines could operate without facing any competition at all. With the reform in airline licensing and access to air routes highlighted in the report[1] of the Pacific Economic Cooperation Council (PECC)
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