Ton-Tho MKTG 4400 Watson 5/1/13 Virgin Mobile USA Case Study This case speaks of Dan Schulman who has just recently taken the position as CEO of Virgin Mobil USA. In the summer of 2001‚ he assembled a team and set a goal of 1 million subscribers by the end of the first year‚ and 3 million by the end of year four. Virgin although a top brand in the UK had a weak following in the states at this time. They had success in the UK with the launch of their mobile network and devices‚ but did not fare
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Case 7: News Corp. in 2005‚ Consolidating the DirecTV acquisition The case focuses on the acquisition and consolidation of DirecTV by media mogul Rupert Murdoch’s News Corp. After the acquisition‚ Murdoch’s content-and-distribution empire spanned four continents‚ with more than 26 million subscribers. Murdoch‚ News Corp.’s chairman‚ had ambitions to build one of the most powerful media companies in the world. He aspired to have a balance between subscription and advertising revenue‚ the best
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How has innovation been used for driving growth at Corning? What is the role of Houghton family? What are the financial results? Right from the days when Corning developed the bulbs for the electric lights designed by Thomas Edison‚ the firms had maintained a strong dedication to technology and innovation. About 4-6 percent of the annual revenue was set aside for research‚ development and engineering. In the 1990s‚ this figure became 10 percent. There was constant emphasis on R&D efforts. Even during
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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Lut12575_web_sbe_01-11.indd Page 1 2/9/11 11:46 AM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles 1. “Frankenfoods” or Rice Bowl for the World: The U.S.–EU Dispute over Trade in Genetically Modified Organisms This simulation is designed to develop skills in crosscultural negotiations with an emphasis on multi-stakeholder dialogue and exchange. Synopsis On August 18‚ 2003‚ members of the World Trade Organization (WTO) met in Geneva to hear a U.S. request for a full-blown
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phone usage‚ low credit ratings and usage pattern different from the typical businessperson. Hence‚ Virgin Mobile USA is looking to penetrate this segment and create brand loyalty through attractive pricing and additional feature in mobile entertainment. Based on our analysis‚ we recommend the following: 1. Aim for the non-contractual prepaid segment with a new pricing structure: Virgin Mobile USA should look to price at 20-30 cents per minute. 2. Increase the off peak hours: The company could extend
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Faculty of Business Administration Academic Year 2014-2015 MBA 6503 Organizational Studies Case Report: DOW CHEMICAL: INNOVATING FOR SUSTAINABILITY By Vi Nguyen Student # 3503832 Instructor: Prof. Doug Flint October‚ 2014 Background on Dow Chemical Company (Dow) Dow‚ a multinational corporation based in Midland of Michigan in the United State‚ was R&D-intensive and diversified-industry leader in chemistries‚ advanced materials‚ and agro-sciences with technology-based products and
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members and I discussed and come up with a few products. We have decided to improve on blackberry mobile. We were planned to improve the elements of blackberry mobile and not to create a new version of the mobile. The reason we wanted to improve the mobile was because blackberry mobiles have a negative reputation among consumers. Blackberry mobile also don’t have play store as other mobiles. Moreover‚ the mobile was slow to react into market changes and it was not cool as other mobiles. Blackberry
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1. What are the various nationwide T-Mobile rates/plans available in your area? In my area T-Mobile offers a few plan options. The various nationwide T-Mobile rates/plans available in my area are the 1 GB plan for $50.00 a month‚ the 3 GB plan for $60.00 a month‚ the 5 GB plan for $70.00 a month and the Unlimited plan for $80.00 a month. While T-Mobile states these plans are offered in my area‚ this is somewhat untrue. After checking their coverage map it shows that coverage is limited at my home
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1 year to 2 years 2. Required rigorous credit check 3. Plans established “buckets” of minutes‚ on extra usage users penalized heavily 4. Charged less for off-peak than on-peak minutes‚ but the off-peak period had shrunk 5. An additional fee was added to monthly bill‚ including taxes and services charges. From Company’s Standpoint Virgin Mobile USA had to fix all these problems prevalent in the industry while taking a pricing decision. The main limitation it faced was that the prices should
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