IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007‚ Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector‚ with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars‚ body washes‚ hand washes‚ face care‚ hair care‚ deodorants‚ anti-perspirants‚ and body lotions. It competed with brands like Procter and Gamble’s Ivory‚ Kao’s Jergens‚ and Beiersdorf’s Nivea. Dove had recently launched what
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1. Functions of Soap Soap primarily serves as a dirt remover and a cleanser. It is used in bathing‚ cleaning‚ and also as a lubricant. Oil‚ grease‚ and other forms of dirt do not dissolve in water. Conversely‚ soap can suspend these in such a way that it can be discarded through its ability to act as an emulsifying agent. This emulsifying agent enables the dispersion of liquid into another immiscible liquid. In this manner‚ oil does not mix with water whereby able to induce dirt. 2. Raw materials
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“DEVELOPING AND FINANCING EFFECTIVE AGRICULTURAL VALUE CHAINS” Experience from CRDB Bank Plc Samson Keenja‚ CRDB Microfinance Services Company Limited‚ Dar es salaam‚ Tanzania INTRODUCTION Agriculture is the leading economic sector in Tanzania‚ providing a livelihood to 80% of the population. It is the primary source of food and raw materials accounting for 50% of the GDP and a leading export sector. It remains important for achieving sustained growth‚ poverty reduction and rural development
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THE EVOLUTION OF SOAP & DETERGENT INDUSTRY HISTORY Soaps The washing industry‚ usually known as the soap industry‚ has roots over 2000 years in the past‚ a soap factory having been found in the Pompeii excavations. However‚ among the many chemical process industries‚ none has experienced such a fundamental change in chemical raw materials as have the washing industries. It has been generally accepted that the per capita use of toilet soap is a reliable guide to he standard of living for
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EXECTIVE SUMMERY Dove Company is specialized to produce chocolate products‚ the brand would like to launch a new product category “Low-fat Chocolate Ice-cream”‚ which name as “Dove Low Fat Temptation “‚ to increase the company’s overall profit by 5% within 1 year. The new product is made by less than 10% fat and high-valued nutrition ingredients as to provide unique chocolate enjoyment through category extension to its existing target market - chocolate lover‚ especially the youngsters and ladies
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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ALITALIA ANALYSIS SWOT ANALYSYS STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010)‚ - Frequent-flyer deal (“MilleMiglia”)‚ allowing passengers to collect miles and redeem them with free tickets across the whole alliance. WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics)‚ -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good
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Product Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux‚ with the sunscreen formula‚ is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these
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lysDell Supply Chain Analysis Group 11: Mentor: Heidi C. Dreyer Sep-09-2012 Outlines • What’s direct model? • Dell’s position in PC market; – Dell’s competitive strategies; – Implied demand uncertainty analysis; • Dell’s supply chain capabilities; – Facilities; – Inventories; – Transportations; – Information; – Sourcing; – Pricing; – Responsive supply chain; • Strategic fit; • Limitations; • Challenge and proposals for emerging markets; What’s Direct Model? Several supply chain models in push/pull
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