Cases and Problems Learning on the Web (AACSB) Mission “Improvisable” A mission statement tells customers‚ employees‚ and stakeholders why the organization exists—its purpose. It can be concise‚ like the one from Mary Kay Cosmetics—“To enrich the lives of women around the world”—or it can be more detailed‚ such as the following from FedEx: “FedEx is committed to our People-Service-Profit Philosophy. We will produce outstanding financial returns by providing totally reliable‚ competitively superior
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Strengths • All residents are aware of the product offering and most know of at least one location‚ approx. 5.5 million doughnuts a day consisting of over 20 categories • Niche competitors‚ especially local retail chains‚ are quick to offer up new choices for dissatisfied customers. • KKD doughnuts are available in super markets‚ grocery stores‚ convenience stores. • Strong management team. • Strong brand name. KKD has a unique brand and variety of freshly made hot donuts • Large presence
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Marketing Research Case Study 2012 Contents Executive Summary....................................................................................................................................... 2 Section 1: Introduction to Krispy Kreme Doughnut‚ Inc. ............................................................................. 2 Section 2: Development of Research Questions‚ Objectives and Hypotheses. ............................................ 4 Section 3: Research Methodology .......
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Just last week‚ as I settled into my window seat on a flight from Boston‚ Massachusetts to Seattle‚ Washington‚ I prepared to read chapter 14 of the marketing textbook for Unit 8 of this Marketing Management course. As I was getting settled the passenger in the middle seat arrived and along with her backpack she was carrying a box of Dunkin’ Donuts. I inquired why she was carrying a box of donuts across the country and her reply was that they were for her young daughter. Her daughter had liked the
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------------------------------------------------- Business Plan Executive Summary Prepared for: Potential Investors Prepared by: Brown‚ Skylar; Sherman‚ Sean; Song‚ Chhapon Mina; Sun‚ Jueiya Date: 12-02-11 ------------------------------------------------- Proposal: Dunkin’ Donuts Franchising Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy‚ MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than
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Assignment 3 Prepare the EFE matrix for KKD Prepare the EFE matrix for Sturbucks Compare KKD‚ Dunkin Doughnuts and Starbucks STURBUCKS DUNKIN DOUGHNUTS What kind of nutrition is important? The above chart compared calories. For some people‚ they want less fat or sugar. Usually the items that are lower in fat tend to be higher in sugar and carbohydrates (and vise versa). Some of these foods offer no other nutritional value like
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Power Distribution 16 o Alliance Partners‚ Vertical integration & Outsourcing 17 Methodology 17 Conclusion & recommendations 18 References 20 Introduction • Company information Dunkin’ Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy‚ Massachusetts by William Rosenberg. When Dunkin’ Donuts founder Rosenberg opened the first Dunkin’ Donuts‚ he had a simple philosophy: “Make and serve the freshest‚ most delicious coffee and donuts quickly
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opening new shops‚ Starbucks allows people to reach their stores anytime‚ in the shortest distance. It seems that there are not many places left without Starbucks. * Food offerings: Starbucks add in their menu everything from Krispy Kreme doughnuts and Fresh Fields gourmet sandwiches to Greek pasta salads and assorted snacks. * Welcoming atmosphere: “When our customers feel this sense of belonging‚ our stores become a haven‚ a break from the worries outside‚ a place where you can meet
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Massachusetts‚ by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5‚500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins‚ bagels and munchkins® donut hole treats. Their products are represented by more than 6‚590 worldwide points of distribution‚ including approximately
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probably half an hour to find the nearest farm by me. Everything here is a lot more open and spread out than back home. My walmart was the cosco that was a mile from my backyard. The mall was a 10 minute drive from me and walmart‚ subway‚ and dunkin doughnuts‚ were a block away. Platteville is quite the change for me I’d say. Our eating habits also have to change up here‚ Platters is a bit different than my kitchen back home and my eyes are a lot bigger than my stomach. Then after all that‚ comes the
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