Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut for a limited period of time. Currently‚ Krispy Kreme is offering a strawberry shortcake doughnut. • Advertising Promotion was highly done by the word of mouth
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Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100‚000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes’s strong brand name‚ highly differentiated
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❑ ✓ ✓ ✓ ✓ ✓ ❑ The designs for the malls: •• Stones for the walls •• Lavender color tiles for the floor •• Rugs for the main entrances Our main focus is on the consumers. Large open areas with comfortable soft sofas. The visitors will be able to rest or take a break from shopping in the snacks store. We want our costumers to feel welcome to our store and to let them come shop again. Our helpful staff is there to welcome the customers‚ and they’ll find everything to suit your needs. • • • •
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries‚ supermarkets‚ food stalls‚ and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers‚ who were responsible for popularizing other American
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Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. The chain’s 100th restaurant opened in 1963. "Munchkins"‚ pastries that resemble the center of a doughnut when cut‚ debuted in 1972. Growth was exponential starting in 1979 when the chain had 1‚000 restaurants in 1979‚ 2‚000 in 1990‚ and 3‚000 in 1992. In 1996‚ bagels were introduced to the Dunkin’ Donuts menu and breakfast sandwiches the following year
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Dunkin’ Donuts and Krispy Kreme Doughnuts Introduction Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper‚ both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication‚ particularly listening. Social media
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almost 5000 stores worldwide. Dunkin’ Donut attracts customers in large part because of three key feature f its offering – quality‚ variety and affordability. The company pride itself on quality which makes freshness doughnut and coffee. They offers variety doughnut and flavored coffees. The Dunkin’ Donut also offers convenience which easy access location. Finally‚ Dunkin’s Donut can be afforded by all level of customer. 1. Would you say that Dunkin’ Donuts is product oriented or customer-oriented
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a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed doughnut. In general
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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stores‚ pay franchise fee to GB‚ but major business decisions (e.g.‚ menu‚ look of store) controlled by GB). McKinsey study As part of its growth strategy GB has analyzed some potential acquisition targets including Heavenly Donuts (HD)‚ a growing doughnut producer with both a U.S. and international store presence. HD operates under the franchising business model too‚ though a little bit differently than GB. While GB franchises restaurants‚ HD franchises areas or regions in which the franchisee
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