MW/ 1:00-2:30pm ACCTG406 Strategic Management CASE STUDY: Krispy Kreme Doughnuts Determine whether you think KKD should expand globally‚ and if so‚ where and how fast‚ or should the firm be expanding further domestically? Suggest strategies for KKD which is trying to recover from several years of weak performance‚ especially as compared to rival Dunkin’ Donuts. ANALYSIS AND RECOMMENDATION Krispy Kreme Doughnuts should continue to expand globally. I think this would surely help them recover
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assortment of offerings at KKD stores including beverages 6. It has a unique brand and variety of freshly made donuts. Wide appeal of signature hot original glazed doughnuts 7. KKD can offer to have customers watch product being made at the donut theater. 8. It has a high capacity to make 4‚000 to 10‚000 donuts daily. 9. Krispy Kreme Doughnuts prides themselves on high customer satisfaction with fresh qualitydonuts. 10. It offers additional products through businesses acquisitions. 11. Krispy Kreme
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is the premier doughnut provider. Their product is second to none and their service is more of an experience than simply purchasing junk food. Our learning team will review Krispy Kreme as a company. This paper will focus on current products and services‚ sales‚ costs‚ profits‚ market‚ competitors‚ distribution‚ and the macroenvironment and will conclude by suggesting a new service for Krispy Kreme. Current Products and Services/Sales/Costs/Profits Krispy Kreme Doughnuts‚ Inc. founded
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I. INTRODUCTION Krispy Kreme Doughnuts‚ Inc. (KKD) is an international retailer of high-quality sweet treats‚ including its signature hot Original Glazed® doughnut. It began as a small bakery in Winston Salem‚ NC on July 13‚ 1937. Since then‚ the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry‚ which includes almost all companies in the “fast food” industry
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136 Business Strategy January 30‚ 2006 INDUSTRY ANALYSIS In 2003‚ the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002‚ doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%‚ to approximately $3.6 billion‚ whereas packaged doughnut sales at supermarkets‚ convenience stores and other retail outlets staggered in
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be able to direct marketing strategies appropriately to increase profit. A second way to uncover what the customers want would be to implement a system that would allow customers to take monthly surveys in exchange for discounts on doughnuts. In addition to giving Krispy Kreme insights into what customers desired‚ this strategy would create customer loyalty. Finally‚ the strategy of expanding to Europe will not be successful unless a new manufacturing plant is created
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merchandise e-business‚ they have yet to introduce the ability to deliver their fresh doughnuts to the masses through the use of the internet. This company could accomplish this by creating a reusable shipping container that has the ability to self-warm its contents. This combined with a Global Position System (GPS) tracking could activate the warming process near the final destination. Customers could order Krispy Kreme doughnuts on-line and have them delivered hot and fresh anywhere in the world within 24
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KRISPY KREME DOUGHNUTS IN 2005 ARE THE GLORY DAYS OVER? CORPORATE BACKGROUND Company History First getting its corporate bearings on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization
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of the products they made. Krispy Kreme already has twenty five different types of doughnuts which means they have nowhere to expand from there. This proves why they were so successful in the beginning years and made them believe that were capable of opening hundreds of more stores because of their early success. If Krispy Kreme was smart they would have limited their product line to at most ten different doughnuts to ensure greater variety later on. They provided too many choices to begin with and
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Management Division Lahug‚ Cebu City Mgt 190 Case Analysis #1 Krispy Kreme Doughnuts Date Due: December 16‚ 2010 Date Submitted: ___________________ Submitted to: Professor Jesus C. Cinco‚ Jr. Submitted by: Group 3 Vien Carmelo Garcia – Team Leader Eugene Lov Llagono Annaliza Lisondra Ryzza Lynn Mancio Jocelyn Medico Ma. La Arnie Mesa EXECUTIVE SUMMARY KKD is one of the largest doughnut brands in the world. Recently‚ the company has suffered major problems as it incurred
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