Final Exam Case for 2215 December 5 2013 The following case will be used for the 2215 Final Exam. The chapters that will be referenced in the exam from the ORGB textbook are: 12Leadership; 15-Org Structure and Design; 16- Culture and 17- Managing Change. There will be 5 questions worth 6 marks each. Heidi Weigand Chapters 12‚15‚16 & 17 ZAPPOS.COM: ARE CULTURE AND TECHNOLOGY THE SUPER HIGHWAY TO THE FUTURE? Zappos.com isn’t the first business venture pursued by entrepreneur
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inspiring journey to be a successful business executive. 2. Old-fashioned Visionary Had a clear vision about what the company would go in the future. Survived through the technological and Economic changes . 3. Master Strategist Acquired Dot com companies‚ integrated to his business to create placeholders in those categories. Jeffrey P. Bezos Born: 12 January 1964 Birthplace: Albuquerque‚ New Mexico. Graduated from Princeton University(1986) BS in Electrical and Computer Engineering
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corporation of the Internet age‚ Amazon symbolizes the up-and coming philosophy of business strategy. It is the General Electric of our times‚ and Bezos is the Jack Welch. (Rao‚ 2011). One of the few winners of the dot-com bubble is Amazon. According to Johnson (2010) “Amazon survived the dot-com bust because it had a viable and innovative business model built around a market-changing customer value proposition and a radical profit formula‚ which upended the staid book industry.” (p. 1). Amazon’s strategy
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How does‚ Amazon changed the world? In 1995 amazon sold their first book‚ Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. And then the rise of a huge company that will change online trading began. Amazon had such an impact on customers that it changed their buying habit they made it easy to find any kind of product for a lower price. Most of the people today‚ even if they buy something from physical store‚ they’re first looking it up online to see if
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Web 2.0 and public relations “The greatest craving of humans is to express and to be understood” Humans love and desire connection with others. The boom of internet age is the proof of this desire. Internet survived the dot com bubble and the world saw the rising of giants like Google and Yahoo who thrive on information sharing and “connecting” people through chat rooms and social networking. The desire to express finds its manifestation through newer channels like blogs and social networks which
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Since its incorporation in 1994‚ Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers‚ storage solutions and a dramatically expanded product line. Nevertheless‚ despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report‚ I would have strongly agreed with CEO
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Bosworth with only $10‚000 borrowed from her father. • As business grew‚ Bosworth turned the day-to-day operations over to professional managers. • Many of Westwood’s competitors had trimmed their workforces repeatedly after the dot-com bubble burst in early 2000. • One-quarter of the American newspaper jobs that existed when Bosworth launched in 1995 disappeared by 2008. • Westwood Publishing avoids the messy consolidation. • Bosworth delivered a speech to all
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1. In most situation‚ Herman Miller company has to follow the product . It operates at the upper end of office furniture market in more than 100 countries around the world ‚ there are only 10% of the profits from non-North American countries. Its producing team’s effort can be classified as related diversification . Historical cases are used great and is to allow students to categorize or label historical behaviors related to Herman Miller’s products and markets into product development or market
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SABEER BHATIA : ‘The man behind HoTMaiL’ (Sabeer Bhatia@HoTMaiL.com / Sabeer Bhatia : India’s Computer Whiz) In this era of Information technology it is almost dubbed as a heinous crime if any person is devoid of an email address. It seems that if you are not on the ‘Web’ than your very existence in this world dubious. Have we ever thought of the person whom we should be grateful to for this revolutionary innovation!! He is Sabeer Bhatia‚ an icon for the juvenile and aspiring
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Case Incident 2:A Diamond Personality Ask Oscar Rodriguez about the dot-com burst‚ and he may grin at you as if to say‚ “What burst?” Rodriguez‚ a 38-years old entrepreneur‚ owns an internet business that sells loose diamonds to various buyers. Business is booming. In 2004‚ Rodriguez had sales of $ 2.06 million- a 140 percent increase from 2003. Rodriguez’s database of almost 60‚000 available diamonds is one of the largest in the industry and is valued‚ according to him‚ at over $350 million
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