Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser sales than BMW‚ Mercedez‚ etc (SIAM). Lack of consumer
Premium Volkswagen Marketing Volkswagen Polo
HAS A TREMENDOUS TRACK RECORD OF SUCCESS THE HERO GROUP HAS A TREMENDOUS TRACK RECORD OF SUCCESS Brief profile Revenues USD million Net Profits USD million • Commenced operations in 1950s and today ranks in the Top 10 business houses of India with Hero Honda‚ Hero Cycles and Munjal Showa being the top 3 1‚810 137 • Comprises 18 companies CAGR = 29% 829 510 25 39 CAGR = 40% • Two of the group companies are the world’s largest manufacturers of twowheelers (Hero Honda)
Premium Motorcycle Honda
“ MOBILE MARKETING IN INDIA” PGDM – SEMESTER – IV SESSION:2008 – 2010 SUBMITTED TO: SUBMITTED BY: Dr. Robert R K. Das Pattanayak Mohd Haris Zameer ROLL NO: 08-IV-830 INSTITUTE OF MARKETING AND MANAGEMENT Undertaking
Premium Marketing Mobile phone Advertising
Place Domino’s entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet‚ the company opened another outlet in Delhi. By 2000‚ Domino’s had a presence in all the major cities and towns in India. By March 2000‚ Domino’s opened 37 outlets all over India. Between April 2000 and February 2001‚ Domino’s set up 64 more outlets in India. Delhi had the maximum number of outlets – 17‚ followed by Mumbai
Premium Pizza delivery Pizza Hut Pizza
Have you ever had a pan pizza from Pizza Hut? I hope that you have. I understand the price can be high‚ but do not worry about the price I have a recipe for that same amazing pan pizza. It will cost you a fraction of the price and you could even use organic ingredients. The process that I will be going over today is making Pizza Huts number one crust‚ and the recipe that I am analyzing is the best that I have tasted‚ so if you want to know how the dough is prepared‚ the sauce is made‚ and how to
Premium Cooking Pizza Hut Pizza
CONSUMER PROFILE ANALYSIS MARKETING SUBMITTED TO: MR. ANNAJI SHARMA SUBMITTED BY: NIDHI‚ 16‚ FD-4 THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera.
Premium Clothing Fashion Psychographic
brand value. SEGMENTATION GEOGRAPHIC It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones and it shares the highest cell phone customers with Nokia in India. It has something for everyone. Urban: - Targeting urban youth with many handsets. - Built in mobile features like 3G‚ wifi‚ GPS different operating systems. - Price range RS 1000 and above. Rural: - It has a better brand image in rural market. - Samsung
Premium Mobile phone Smartphone
stores are operational across three formats — hypermarkets spread over 40‚000-45‚000 sq ft‚ the Express format over 15‚000-20‚000 sq ft and the Super Centers set up over 1 lakh sq ft. Currently Big Bazaar operates in over 34 cities and towns across India with 116 stores. Apart from the Metros these stores are also doing well in the tier II cities. These stores are normally located in high traffic areas. Big Bazaar aims at starting
Premium Pricing Hypermarket
| |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX | |
Premium Hotel Taj Mahal Palace & Tower
An essay on pizza I shall now enrich your life by sharing with you about pizza. Advancments in pizza can be linked to many areas. Given that its influence pervades our society‚ pizza is featuring more and more in the ideals of the young and upwardly mobile. The juxtapositioning of pizza with fundamental economic‚ social and political strategic conflict draws criticism from the aristocracy‚ obviously. Relax‚ sit back and gasp as I display the rich tapestries of pizza. Social Factors Interweaving
Premium English-language films Irony Nuclear weapon