CHAPTER 11 Retailing and Wholesaling Previewing The Concepts: Chapter Objectives 1. Explain the roles of retailers and wholesalers in the distribution channel 2. Describe the major types of retailers and give examples of each 3. Describe the major types of wholesalers and give examples of each 4. Explain the marketing decisions facing retailers and wholesalers Just the Basics Chapter Overview This chapter is a continuation of the prior chapter on marketing channels; it provides
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1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns
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work would not have been possible. Signature TABLE OF CONTENT CHAPTER NO. | SUBJECT | PAGE NO. | 1 | EXECUTIVE SUMMARY | 1 | 2 | INTRODUCTION | 2 | 3 | OBJECTIVES | 9 | 4 | INTERNET AS A MARKET | 22 | 5 | INDUSTRY STATISTICS
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E-Retailing Retail is one of the more visible market sectors on the Web. In retail‚ merchants sell products and services directly to a buyer. E-retail‚ also called e-tail‚ occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers‚ however‚ operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent
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granted the impact retailing has on our lifestyle. IN fact‚ retailing‚ which is responsible for matching the individual demands of the consumer with vast quantities of supplies produced by a huge range of manufacturers‚ had made a significant contribution to the economic prosperity that we enjoy so much. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. In 2003‚ Fortune magazine’s poll of 1‚000 CEOs found Wal-Mart was the nation’s
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Principles of Retailing: The format of a retailer is the overall appearance and feel that it presents to customers‚ primarily its look and layout‚ the sort of range it stocks and the approach taken to pricing. New format : development of online business Format is distinct from fascia which‚ strictly speaking‚ refers solely to external appearance. Retailers occasionally use it as as a synonym for format. Retail internationalization Companies like wal-mart‚ testco‚ internationalie due to the
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identifiable attributes associated with them. THE WHEEL OF RETAILING: Mature RetailerTop heavy Vulnerability Phase Conservative Declining ROI Innovative RetailerEntry Phase Low status and Price Minimum service Poor facilities Limited product offering Traditional RetailerElaborate facilities Higher rent More locations Higher prices Extended product offerings Trading Up Phase RETAIL ACCORDION THEORY Retailers enter a market as general retailer‚ with experience they focus down on particular product
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Extreme Sports: Are They Worth The Risk? Broken bones‚ head trauma‚ shark attacks‚ and casualties all while playing the sport you love. Is it worth it? With extreme sports come extreme risks. There are many controversies over these sports as to whether they are ethical or not and why anybody with the right mindset would consider participating in such events. These sports often involve high speed‚ great heights‚ a high level of physical exertion‚ and highly specialized gear or spectacular stunts
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Extreme Sports Their Impact on Australian and International Sporting Cultures Name Institution Extreme Sports and Their Impact on Australian and International Sporting Cultures To feel free as a bird‚ to dissolve in a cutting eye white snow‚ and to be closer to the Sun are the slogans of many people today. Nowadays‚ more and more youngsters become fond of extreme sports. They are always associated with the risk to life and
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METU © 2014 IS 501 Information Management Systems ASSIGNMENT 1 Answers 1. a) Explain and discuss the strategic business objectives that the information systems of Dollar General address. Goodlettsville‚ Tenn.-based Dollar General Corporation is the US nation’s largest small-box discount retailer. Dollar General(DG) offers a carefully edited assortment of the most popular brands at low everyday prices in small‚ convenient locations. DG ranks among the largest retailers of top-quality brands
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