Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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A Literary Analysis On “ The Question on Loyalty” By: Mitsuye Yamada In partial fulfillment Of the Requirements in Literature Presented by: John Dominic A. Chua Pearl Judith D. David Francis Beatta M. Ramirez Cassandra Faye C. Reyes Alexardra Ysabelle P. Santiago Patricia Angela Y. Salas 1ELS Academic Year: 2012-2013 The poem‚ “The Question of Loyalty” by Mitsuye Yamada‚ reflects the experience of Yamada during the World War II. During the war‚ President Franklin
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MKT 2500 sec. 8 12-5-12 P. 404 The three stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands
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Loyalty‚ and the idea of a responsibility hierarchy between self‚ group‚ and population is a factor that should be identified and followed respectively when faced with a consequential scenario. This hierarchy: Self over group and group over population‚ is the order in which one should base any decision with consequential outcomes‚ and only in a position where these consequences are minimized‚ can the individual begin to aid those parties in relation to the presented hierarchy. Respectively‚ self
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“Loyalty” in 2009 television film Hamlet The performance to be analyzed in this article is the 2009 blockbuster television film version of Hamlet. The article attempts to explore one of the major themes in the performance --- loyalty. In the following paragraphs‚ the selected version will be firstly introduced. A brief summary of plot of the film will also be provided. Of course‚ most of the writing will concentrate on “loyalty” in the film‚ including “loyalty” reflected on the important characters
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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themes. Although loyalty is an issue that is evident throughout the play‚ it is not the most significant. The issue of loyalty acts as a catalyst in developing the other major issues in Hamlet such as revenge‚ appearance and reality‚ mortality and fate. Loyalty creates the drama in the play and is the driving force behind the play. Loyalty is apparent in most of the main relationships in Hamlet including Hamlet’s loyalty to Old Hamlet‚ Fortinbras’ loyalty to his father‚ Laertes’ loyalty to Polonius
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CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless
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