NTT DoCoMo i-mode™: Kouji Ohboshi is a worried man. It‘s early 1999‚ and NTT DoCoMo‘s Chairman is anxiously waiting to hear how the press conference for i-mode – his company‘s new mobile Internet system – has fared. He has every reason to be nervous. Although DoCoMo is a leader in the Japanese mobile industry‚ the market is showing signs of saturation and Ohboshi has gambled a large stake of his company‘s future on the development of the new system. The report arrives and his worst fears are realized:
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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ability of NTT DoCoMo to go global. The main argument from the skeptics is18 that‚ first‚ due to its association with NTT‚ DoCoMo has been sheltered in Japan. Examples of this are DoCoMo’s ability to set the specifications for handsets- not the of the handsets! Moreover‚ DoCoMo did not have to bid for the wireless spectrum in Japan. It was simply given to them because of NTT’s stature. Also‚ DoCoMo was able to dip into NTT’s existing customer base. In addition‚ DoCoMo will not
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The article “The Docomo Generation” by Murakami Mutsuko and Asif Shameen that appeared in the Reader’s Digest magazine can be said to be an extended argument with view of Japan people about the technology. The DoComo or NTT DOCOMO is the company in which‚ becomes the predominant mobile phone operator in Japan. The name is officially take from the words of the phrase‚ "do communications over the mobile network"‚ and is also from a compound word docomo‚ which means in Japanese language is "everywhere"
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Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
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NTT DoCoMo i-mode:value innovation at DoCoMo. (2003). Recuperado de la base de datos de UESAN (031397) 16088 INSEAD Blue Ocean Strategy lnstitute The Business School for the World18 BOS005 NTT DoCoMo i-mode TM: Value lnnovation at DoCoMo 08/2009-5079 This is a modified version of the original case ’NTI’ DoCoMo i-mode’l’M: Creating a Solution for the Masses’ (number 05/2002-5036)‚ written by Yasushi Shiina‚ INSEAD MBA 2000. Jason Hunter preparad this freely adapted version
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A STUDY GLOBAL MARKET ENTRY WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED NTT DOCOMO‚ Inc. is the world’s leading mobile communications company. DOCOMO serves over 53 million customers‚ including 46 million people subscribing to FOMA‚ launched as the world’s first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services‚ including i-mode‚ the world’s most popular mobile e-mail/Internet service‚ used by 48 million
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Executive Summary NTT DoCoMo is currently the largest wireless telecommunications services provider in Japan‚ with 52% of the mobile phone service market share. However the saturation of the Japanese wireless telecommunications market has resulted in the erosion of NTT DoCoMo’s profits‚ threatening its long-run business sustainability. Therefore‚ this report seeks to provide insights about the dynamic interaction of NTT DoCoMo’s business strategy with its competitive environment and it also seeks
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently
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Orange Telecom: A Case Analysis ORGA 433 – 460 Orange Telecom is a tremendous example of successful organizational understanding of change in a fast-paced and growing market. Utilizing the environment around them‚ Orange has grown into a worldwide triumph in the Telecom industry. By committing to a progressive strategy‚ Orange has demonstrated their ability to change and evolve to not only suit their immediate environment‚ but to also actively envision the future path of the industry‚ and capitalize
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