Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Tourism Planning and Development Institute of Hotel Management Aurangabad Discuss the potentiality‚ effectiveness of a selected destination critically and provide the possibilities and needs of development through planning and strategic implementation in India for greater tourist interest Module Leader: Dr. S.P. Rath Tourism Planning and Development Varun Sahgal (H-18095) Submitted in fulfillment of the requirement of B.A (Hons) in Hospitality Management University Of Huddersfeild
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http://www.ukessays.com/essays/tourism/history-and-structure.php history and structure of the travel and tourism industry Introduction Tourism is seen as one of the main industries in the world. "The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide". "Tourism starts with the wealthy‚ with images of prestigious visits to seaside resorts and spas‚ Grand Tours and the activities of business enterprisers
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CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international tourist arrivals beat all expectations in exceeding 800 millions and achieving an all-time record. Although world tourism growth was moderate
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1. Summary of Case Study ( Chantalle) Whale Watch Kaikoura- Community Benefit award Kaikoura is a small community located on the mountainous coast of South Island of New Zealand .The WWK is new Zealand only year round whale watching operator. It was starts by four families in 1987 in an effort to harness unique and rare tourist attraction- the sperm Whale. The WWK was created to create a stable and self-sustaining economic base for Maori Tribe. Revenue was generated through the whale watching
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travel & tourism service providers. Sustainable tourism Management Objective Understanding consumer expectations from travel service providers & their satisfaction levels towards the service providers used in past Part 1 1.Introduction Global travel & torism industry Travel and tourism industry India Unique characteristic of travel and tourism industry Part 2 2.Understanding the Marketing in travel and Tourism Factors Influencing Demand for tourism Global demand
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successive means of transport has made the world smaller and more accessible. In fact‚ mass tourism has become one of the most controversial subjects in the world today. Although it possesses several advantages‚ mass tourism might have negative impacts on local culture and the environment. Many people emphasize the benefits that human society could have from the generous idea of tourism. Mass tourism creates more employment for the locals that could be a great help in bringing up the standard
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management concluded the large fixed cost absorbed sale figure. First it is important to understand the standard costing system implemented in Rubber group. Standard costing assigns quantity and price standards to each component of variable and fixed costs in calculating the total cost. In the case of NASA‚ the system uses standard purchasing price (input cost) and standard inputs usage in place for variable costs‚ and standard spending price (input cost) and standard
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Executive summary The following report provides the information about the tourism in Serbia. Serbia falls into two geographic region of Central and South-east Europe. Serbia is mainly known for adventurous tourism. Serbia is also blessed with various sceneries‚ rivers‚ monasteries‚ curative spas and many more. Serbia has got many types of tourism like; Spa tourism‚ adventure‚ cultural and rural tourism. The report shows statistical record of tourist inflows from domestic as well as from international
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INTRODUCTION According to Collier (1997) tourism involves three aspects‚ it involves people(tourists) away from their usual habitat‚ the activities of people away from their usual habitat will normally give rise to an industry and the activities of both the people and the industry may or will have impact on the host community. 2.0 DISADVANTAGES OF TOURISM 2.1 THREATHEN INDIGENOUS IDENTITY Tourism gives positive impacts to a country but the impacts arise when tourism brings about changes in value systems
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