1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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spokesperson‚ it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. 4. Virgin Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertising effectiveness of the two media for promoting the
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bear aimed at informing people of forest fires and fire prevention. The “Smokey the Bear” ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do’s and don’ts. Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television‚ magazines‚ radio‚ billboards‚ and in-store displays. The incredible amount of money‚ artistic ability‚ and intellectual
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The reason why I came up with such a topic with Apple’s ad campaign is that we are too familiar with Apple’s products to ignore it. From this perspective‚ analyzing a topic like this should be valuable. Today‚ everyone have their own feels about TV commercials‚ whether it’s good or not‚ whether it attracts your attention‚ whether you want to get it or not after watching the ad. Especially Apple’s commercials. For example‚ “Mac and PC” series‚ though they are always be argued by people even until
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Brenna Wilburn ENG 122 Professor Demack Visual Argument Analysis Paper 3/4/14 Lysol has been around since 1889 and has been known for its disinfectant purposes for more than fifty years‚ but in the 1950’s it was used for a completely different purpose. Lysol was used as a douching method for women and this advertisement published in the 1950’s is sponsoring Lysol as a feminine hygiene product. As a visual argumentative piece‚ Lysol uses several warrants and attributes to prove its point
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Ad Textual Analysis The ad for the Bose Company shows a picture of a clueless guy rowing a boat with Bose noise cancelling headphones on. Little does he know‚ he is only a few feet from rowing off of the well-known Niagara Falls. He is clueless because he cannot hear the waterfall because he has the noise cancelling headphones on. At the top of the ad it says “Bose Noise Cancelling Headphones”‚ with the words “Reduction Headphones” slowly fading off of the page resembling the noise fading away
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Liberty University SWOT Analysis of the Chaplaincy Duties from 1200-1600AD A Research Paper Submitted to Dr. Paul Greer In Partial Fulfillment of the Requirements For The Course CHPL 500 Liberty Baptist Theological Seminary By Melissa Rolan Lynchburg‚ Virginia Saturday‚ January 30‚ 2011 SWOT ANALYSIS OF THE CHAPLAINCY DUTIES FROM 1200-1600AD Chaplains kept the faith by holding on to the “be‚ know‚ do concept between the 1200s and the 1600s AD. Being a practitioner of faith meant
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A Competitive Coup in the In-Flight Magazine What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decisions the Manager has to make are that of her ethical standards and behavior and how it will affect the company. Cooper and Schindler (2011) states that” the goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities” (p. 32). She must decide if she uses this information if
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parable‚ love is pushed to its limit by two brothers. It is tested with greed‚ disrespect‚ jealously and hate. Nevertheless‚ the true meaning of this tale is honor and shame. Phil Kershner writes an article about The Prodigal Son in CrossCurrents Magazine. Kershner‚ referring to first century Palestine‚ states‚ “to lose one’s honor is to be shamed” (2). This is the case with all of the actors in this story. Each character in this tale must make the decision whether to choose unconditional love and
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Sandi Rodriguez SOC 230 – Perez Paper #2 Gender Appropriateness in Today’s Fashion Magazines On the cover of mostly all fashion magazines that are seen today‚ there is either a beautifully dressed woman with a slim figure and perfect hair and makeup or there is a (sometimes) shirtless man with chiseled abs and a stern look. Now there is not a rule book for how women and men are to be depicted in magazine photos but because of our expectancy that men and women are going to be depicted in what
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