"Diversification Of Samsung" Essays and Research Papers

Diversification Of Samsung

Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013), it is the 20th biggest company in the world in term of market value. There are a wide range of electronic devices which are provided by Samsung such as refrigerators, air conditioners, cameras, tablets, phones, especially TVs and smart phones. It has several subsidiaries in over 50 different countries and employs almost 370,000 people in FY2011 (Samsung, 2012). The main market of this company...

IPhone, Lee Kun-hee, Marketing 1010  Words | 3  Pages

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Diversification

Diversification Diversification can be briefly defined as the expansion of a firm into a range of different product areas. Firms may choose to diversify for either of two reasons. First, diversification may benefit the firm’s owners by increasing the efficiency of the firm. Second, if the firm’s owners are not directly involved in deciding whether to diversify, diversification decisions may reflect the preferences of the firm’s managers. Singapore Airlines (SIA) serves as a typical example of diversification...

Airline, Economics, Economics of production 1548  Words | 5  Pages

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samsung

一、三星集团概况 Samsung Group was founded in 1938, initially mainly exported to South Korea Peninsula, dried fish, vegetables and fruits, gradually extend to sugar, pharmaceutical, textile and other manufacturing industries, and established as a family business. Its subsidiaries include: Samsung, Samsung SDI, Samsung SDS, Samsung, Corelle, Samsung, Samsung Samsung network fire, Samsung Securities, Samsung, Samsung, Samsung, Samsung Aerospace Engineering and Samsung life, by Lee family members management...

Chaebol, Lee Kun-hee, Mobile phone 1646  Words | 7  Pages

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Samsung

Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Vision Leading the digital convergence revolution growing to be the best. Mission Digital-e company Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths ...

Chaebol, Lee Byung-chull, Lee Kun-hee 801  Words | 3  Pages

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samsung

Samsung’s management and organization Diagram of lines of authority: Samsung Electronics has board centered corporate governance. Board of Directors has total “9” people. Key people: In Board of Directors: Chief Executive Officer Oh-Hyun Kwon was officially appointed by the company’s Board of Directors on June 8, 2012. He joined in Samsung electronics in 1985.During these years he worked as Executive Vice President and head of LSI Technology (2000) President and General Manager of the System...

Board of directors, Chief executive officer, Corporate governance 744  Words | 4  Pages

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Samsung

SAMSUNG History Samsung Group, based in Seoul, is South Korea's largest business group. The multinational conglomerate contains numerous subsidiaries and affiliated businesses, most of them under the Samsung brand. Here are key dates in the company's history: 1938: Samsung is founded by Lee Byung-chull as a trading company. 1953: After the Korean War, Lee forms profitable Cheil Sugar, which is followed by textile, banking and insurance enterprises. 1961: Despite a political coup, charges against...

Brand, Lee Byung-chull, Lee Kun-hee 631  Words | 3  Pages

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Samsung

The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel is led by Young Sohn, President and Chief Strategy Officer of Device Solutions, Samsung Electronics. "We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility, cloud, and the Internet of Things, and Samsung will be a significant part of this revolution," said Sohn. "This is an exciting opportunity for us to...

Android, Google, Mobile operating system 1427  Words | 4  Pages

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The Samsung

in Far Eastern University. Foreign related Literature Samsung Electronics has been making continued efforts to promote sustainablemanagement under the business philosophy of “devoting our human resources andtechnology to creating superior products and services, thereby contributing to a better global society.” The year 2011 marked a historical turning point for Samsung Electronics’semiconductor business. For twenty years, Samsung Electronics has maintained itsposition as the predominant manufacturer...

Chaebol, Laptop, Lee Kun-hee 883  Words | 4  Pages

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SAMSUNG

Samsung electronics is a company with its capital in Samsung Town Soul, South Korea. Samsung Electronics unlike other electronic companies started it business operations on other products and not electronics. It started off as fish exporter vegetables and fruits exporter in China which was the business activity of the founder Byung-Chull Lee in 1938. Samsung expanded its activities again for the second time and also not in the electronics arena. It expanded to ship building, financial industry,...

Electronic engineering, Electronics, Marketing 2268  Words | 5  Pages

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Samsung

Samsung Electronics Case A.) Samsung has a competitive advantage, which grew from its focus on the quality of its memory chips. The company’s early insistence on creating quality goods and constantly improving the production process allowed it to gain the largest market share among competitors. Samsung was able to build reliable products because its management fostered a culture that emphasized quality in the production process. The company reinforced this culture with an incentive program that...

China, DDR SDRAM, DIMM 1745  Words | 6  Pages

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Samsung

Corporate Ethics As a global company with approximately160,000 employees and operations in 61 countries worldwide, Samsung Electronics is fully committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees...

Business ethics, Corporate governance, Corporate social responsibility 940  Words | 4  Pages

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Samsung

Occupation : Chairman of Samsung Electronics Value of : $10.8 billion worth Asset Lee has a degree in economics from Waseda University in Tokyo and an MBA from George Washington University in the US. Lee Kun-hee joined the Samsung Group in 1968 and took over the chairmanship on December 1, 1987, just two weeks after the death of his father and Samsung's founder Lee Byung-chull In the early 1990s, The factor which lead he to the creation the business is believing that Samsung Group was overly focused...

AirAsia, Airline, Low-cost airlines 684  Words | 3  Pages

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samsung

phone makers are struggling to keep up with such demands. Samsung has successfully penetrated the market to be one of the leading smart phone brands globally. Known for its cutting edge technology, Samsung is able to keep up with demands of consistently upgrading their products and phone models to push the standards of expectations of consumers in the market today. In order to maintain their position on top, it is imperative for Samsung to remain competitive in the industry so as to move forward...

Correlation and dependence, Hypothesis, Mobile phone 1660  Words | 5  Pages

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Swot of Samsung

positively impacts upon its corporate image. Diversification as a source of competitiveness A key source of the company’s competitiveness is the continuous transformation of the business through diversification. Samsung achieved surprisingly strong results due to competitive pricing and a broadening portfolio of products catering to premium demand. This development differed from that of its competitors which had a difficult year and allowed Samsung to expand its market share. Strength of telecommunications...

Chaebol, Lee Kun-hee, Samsung Electronics 768  Words | 3  Pages

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Marketing and Samsung

Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "TriStar" or "three stars". As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create...

Lee Kun-hee, Marketing, New product development 1924  Words | 6  Pages

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MiniCase14 Samsung

 IN 2012, SAMSUNG, with $248 billion in revenues, was one of the largest conglomerates globally and the largest chaebol1 in South Korea. A rough comparison would be the U.S. conglomerate General Electric, which had $147 billion in revenues in the same year. Established in 1938 by Lee Byung-chul as a trading company selling noodles and dried seafood, Samsung has since diversified into various industries, such as electronics, chemicals, shipbuilding, financial services, and construction. In particular...

IPhone, Lee, Lee Kun-hee 1140  Words | 5  Pages

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Samsung Introduction

Founded Samsung Introduction-2 Important points, 1970’s subsidized, In 1938, Samsung began as a small business trading produce and consumer goods. Almost 70 years later, Samsung has transformed itself into a global powerhouse whose superior products and services now range from semiconductors and LNG ships to fine chemicals and financial services, just to name a few. 1938-1970 Samsung Beginning On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea with 30...

Lee Kun-hee, Samsung Electronics, Samsung Group 1016  Words | 4  Pages

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Samsung Electronics

Assignment 1: Samsung electronics Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company, slowly the company diversified into different area examples like retails, securities, textiles, insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee, Samsung split into 4 different major companies Samsung, CJ, Hansol...

Apple Inc., Asset, IPhone 2280  Words | 7  Pages

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Diversification of Business

more than one group of customers. This phenomenon is known as diversification. In detail diversification means expanding a firm’s investments into other related or unrelated businesses in attempt to achieve higher efficiency or meeting managerial preferences. MARKMONITOR INC.. (2012) Entrepreneur Media, Inc.. (2012) Diversification in attempt to increase efficiency can be achieved e.g. by Economies of scale and Scope. Diversification however is not always beneficial for the company. For example...

Cost, Costs, Economics 1785  Words | 5  Pages

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Samsung Brand Strength

Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview, Tantus, and Yepp, none of which meant much to consumers. To counter this negative trait, Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;...

Advertising, Brand, Brand management 783  Words | 3  Pages

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Swat Analysis Samsung

Strength * Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories * Samsung holds significant market share in most of the product categories * Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s market share by superior innovation in smart phones * Samsungs is the best in terms of design features and technology. It...

First-mover advantage, GSM services, Inflation 1516  Words | 5  Pages

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Samsung Marketing Management

Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsung to develop the overseas market of their products. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the...

Brand, Growth-share matrix, Marketing 2236  Words | 6  Pages

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Case Study: Samsung

MARKETING MANAGEMENT CASE STUDY: SAMSUNG ELECTRONICS COMPANY: GLOBAL MARKETING OPERATIONS Student Name: Nguyen Thi Thao Huong Student ID: 201305008 1. The ingredients of SEC’s corporate turnaround strategy: At the beginning, Samsung was established to be a low-cost manufacturer of black and white televisions. They became a semiconductor which produced original equipments to sell to other brand names. After the influence of Asian financial crisis...

Advertising, Brand, Brand equity 1035  Words | 3  Pages

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Samsung Competitive Strategy

 Samsung September 19, 2013 Team 7 Michael Whittington Kimberley Le Briana Caple Andrew Guardado History Samsung Group, which has grown into one of the world’s leading electronic companies, was started by Lee Byung-Chull on March 1st, 1938 with only 30,000 won, (which is the equivalent to almost 28 USD), in Daegu, Korea. For thirteen years, Samsung specialized in exporting many household Korean foods to Manchuria and Beijing, eventually growing large enough to become Samsung...

IPhone, Lee Byung-chull, Lee Kun-hee 1108  Words | 6  Pages

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Samsung Company Analysis

subscription Samsung Company Analysis Samsung Company Analysis Samsung, one of the leading brands around the world. It sells wide range of electronic appliances and technology such as television, personal computer and mobile phone. It accounted for more than 220,000 employees across the globe with it headquartered in Seoul, South Korea (Datamonitor360). Byung-Chull Lee started his business from selling dried Korean fish with 30,000 won in 1938 under the name Samsung. According to the company...

IPhone, Mobile phone, Olympic Games 1239  Words | 4  Pages

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Samsung SWOT Analysis

Mar 28, 2012 Samsung SWOT Analysis Case #7 1. What are some of Samsung’s greatest competitive strengths? Samsung’s greatest competitive strengths are its innovation, and ability to produce a product at a fast pace. Samsung allocates a large portion of company spending to research and development in order to stay ahead of the game. Samsung was responsible for producing the first Blu-Ray player, first cell phone with an MP3 player inside, and popularizing the PDA phone. Samsung also created a...

IPhone, Marketing, Mobile phone 1567  Words | 4  Pages

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International Diversification

Introduction Diversification is a method of investing that been shown to increase portfolio return while reducing portfolio risk as measured by standard deviation. This method specifically increases the efficient frontier for investors. The challenge to an investing firm is an appetite by its customers for an ever increasing efficient frontier. One area to explore to obtain this increase is through further diversifying through international diversification. International portfolio diversification gives...

Finance, Investment, Macroeconomics 2053  Words | 6  Pages

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Diversification of Starbucks

DIVERSIFICATION. For companies, they all want to have bigger market share and earn more profit. So they will find many ways to penetration into the market like diversification. Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. The purpose of diversification is to allow the company to enter lines of business that are different from current operations.There are basically two broad forms of diversification...

Coffee, Coffeehouse, Dunkin' Donuts 1461  Words | 5  Pages

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Samsung Environtment

References 11 6.Group Task Report 13 Introduction of Samsung For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.(Samsung, 2012) Through innovative, reliable products and services;...

Competitor analysis, Customer, Customer service 2353  Words | 7  Pages

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Efficient Diversification

Discuss: “The concept of efficient diversification implies that for an investor wishing to efficiently assume risk in their portfolio; the risky part of the portfolio should consist of weighted proportions of all possible risky assets.” Abstract: Minimizing investor’s portfolio risk was a dominant goal influencing decision making of investment. The effective method of reducing risks was to efficient diversifying the portfolio. The author’s purpose in this article was to share thoughts and concerns...

Bond, Diversification, Investment 2417  Words | 7  Pages

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4ps of Samsung

Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. 1930-1990 In 1938,[16] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회), a small trading company with forty employees located in Su-dong (now Ingyo-dong) In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. . It dealt in groceries...

Chaebol, Daegu, Lee Byung-chull 929  Words | 3  Pages

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Business Strategy - Samsung

CASE REPORT: SAMSUNG ELECTRONICS PROBLEMS  Samsung competitive advantage is under attacks. Their biggest market share product in micro chip was threaten by Chinese manufacturer.  New low-cost competitors: Chinese manufacturer  Samsung didn’t know yet how to respond to Chinese invasion:  Low-cost, differentiation or both?  Collaborative ANALYSES  EXTERNAL ENVIRONMENT 6F  Threat of new entrants (High)  High economic of scale  High product differentiation  High capital...

Cost leadership, Economics, Marketing 713  Words | 4  Pages

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Samsung

Jochem Vreeswijk Derck Goedegebure Voorwoord Contenido 1. Proem 5 2. Origin and growth of Samsung Electronics 6 2.1 Origin of Samsung Electronics 6 2.2 Growth of Samsung electronics 6 3. What specific factors are those who have influenced the internationalization of the tourist company in question? 7 3.1 What are the competitive advantages of the company that will ensure an international success? (Hymer theory) 7 3.2 What are the competitive advantages offered by the country of origin...

Chaebol, Lee Kun-hee, S-LCD 3305  Words | 13  Pages

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Samsung

Samsung Electronics Co., Ltd. and its subsidiaries Stevenson Saby & Lesly Castillo American Intercontinental University September 7, 2012 Nicole Pringle Abstract The for-profit organization of interest we selected is Samsung electronics co., ltd. and its subsidiaries. We researched the unusual or conflicting accounting principle that has impacted Samsung electronics co, Included in this research we present, a review and analyze the organizations published accounting statements...

2012 Summer Olympics, App Store, Apple Inc. 857  Words | 2  Pages

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Diversification Strategies

Abstract Diversification is a form of corporate strategy to increase profitability of a company through greater sales volume obtained from new products and new markets. Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. I will be discussing diversification strategies of Johnson & Johnson who have benefited from diversification and National Semiconductors Company which was not able to succeed...

Business, Janssen Pharmaceutica, Johnson & Johnson 1378  Words | 5  Pages

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Samsung History

------------------------------------------------- Samsung For more than 70 years, Samsung has been dedicated to creating a better world through different businesses that now span advanced technology and more. Samsung leads the global market in high-tech electronics manufacturing and digital media. Table of Contents History2 1938 to 19702 1970 to 19903 1990 to 2000 4 2000 to Present 5 The Samsung Philosophy7 Values7 Vision 20208 History 1938 to 1970 In 1938, Lee Byung-chull...

Chaebol, Lee Kun-hee, Samsung Electronics 1767  Words | 6  Pages

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Diversification Strategies

BUS 508 | Diversification Strategies | Dr. Marilyn Caroll | | Kayla Lewis | 5/6/2012 | Diversification Strategies In today’s global markets companies are faced with tough decisions, one of the toughest decisions a corporation faces is whether or not they should diversify their business. Diversification simply means to mix a wide variety of investments within a portfolio. The rationale behind this technique contends that a portfolio of different kinds of investments will, on average...

American Broadcasting Company, Burbank, California, Conglomerate 1584  Words | 5  Pages

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Samsung Electronics

Samsung Electronics case study The Samsung Electronics Company was the largest conglomerate in South Korea. The total net sales of the Samsung Group were $135 billion in 2004. It has 337 overseas operations in 58 countries. Electronic, finance, and trade and services were the three core sectors within the Samsung Group. Semiconductor products were classified into two different categories of chips, which are memory and logic. To focus on the global memory chip industry...

Capital accumulation, Electronics companies of South Korea, Flash memory 838  Words | 3  Pages

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The History of Samsung

The history of Samsung The Samsung Group emerged as one of the largest organization in the world over the years while the company is known for their technology division as well. The company is a South Korean multinational conglomerate company in Samsung Town, Seoul, South Korea. The size of the company is almost inestimable in recent years. Thus, I choose the Samsung group as the organization for my assignment. The founder of the Samsung is Lee Byung Chull who started his business by exporting...

Chaebol, Korean War, Lee Byung-chull 779  Words | 3  Pages

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Diversification Strategy

Diversification Strategies Diversification is a risk that companies have to take in order to stay competitive in it’s changing market. Some companies have been successful diversifying their business, and in opposition there are other companies that in the process of expanding their business have not succeeded. For the purpose of this report, I will use the “Sara Lee Corporation” as a successful company throughout its diversification strategies. On the other hand, I would use Ebay as an example...

Corporation, EBay, Investment 1125  Words | 4  Pages

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Diversification Strategies

Diversification Strategies BUS 508 Contemporary Business Seena S. Nelms Strayer University Diversification Strategies What is diversification? According to the Merriam-Webster Dictionary online, diversifications means to produce variety or to engage in varied operations. Diversification is a strategy that takes companies into new markets with new products and services to increase their profitability. Some corporations have diversified and succeeded, while other have...

1298  Words | 4  Pages

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Samsung Organization

Samsung OrganizationKarl Baba-Dawuda, Edward Jenkins, Robert PapagnoMGT/521October 13, 2014Andrew Van NessSamsung Organization Samsung electronics is the world’s largest technology company in terms of revenues. It is a global market leader in high-tech electronic manufacturing and digital media. Samsung is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. The company is headquartered in Seoul, South Korea, and currently employs approximately...

Best Products, Lee Kun-hee, Marketing 775  Words | 2  Pages

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Concentric Diversification

SLIDE 1 WHAT IS CONCENTRIC DIVERSIFICATION?? -Concentric diversification focuses on creating a portfolio of related businesses. -The portfolio is usually developed by acquisition rather than by internal new business creation -Adding new but related products or services - there is a technological similarity between the industries, which means that the firm is able to leverage its technical know-how to gain some advantage - It also seems to increase its market share to launch a new product that...

Delta Model, Management, Marketing 658  Words | 3  Pages

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Samsung Essay

Samsung vs. Apple - The smartphone wars John Myers COM/156 November 11, 2012 Lawrence W. Daly Samsung vs. Apple - The smartphone wars The Samsung Galaxy S has a better operating system than the Apple iPhone, which is why Apple is suing Samsung over infringement rights; greed took over. The smartphone craze was started in 2007, when the Apple Corporation strove to be the next innovative mind in the electronics world. These innovations were followed by greed and a desire to own the market....

Android, Apple Inc., Google 1834  Words | 5  Pages

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Portofol Diversification

funds offer a quick and relatively inexpensive way to diversify, the purpose of this article is to address the issue of risk reduction through international diversification. This article also provides support for the hypothesis that international market correlations increase after unexpected exogenous shocks. The implication is that diversification benefits may be reduced after such events. National economies have recently become more closely linked, not only because of growing international trade...

Correlation and dependence, Covariance and correlation, Foreign exchange market 1600  Words | 6  Pages

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Situation Analysis( Samsung)

Area of Interest: Apple's flagship phone iPhone 5S concern, there was released last week with Samsung Galaxy Note 3 comparison has become the talk of the town, indeed equal shares. Note 3 of Qualcomm S800 processor is equipped with the most advanced ; while 5S adopts new A7 and M7 dynamic co-processor chip, running twice as fast than the previous generation, be no slouch. 5S maintain eight million pixel camera, and use better photographic accessories, plus iOS 7 improvements, shooting to the next...

GSM services, IPhone, Laptop 953  Words | 4  Pages

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Samsung Group

Korean Multinational Conglomerate, Founded 1938, headquartered in Samsung Tower, Seoul. Comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. * Samsung Electronics * Samsung Heavy industries * Samsung Engineering * Samsung Life Insurance * Samsung Everland Lee Kun - Hee - Chairman and CEO. Lee Soo - Bin - President, CEO of Samsung Life Insurance Revenue - $ 247.5 billion (2011) Employees - 3,69...

Lee Kun-hee, Samsung Electronics, Samsung Group 933  Words | 4  Pages

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Samsung Network

1. Background   Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. Samsung was founded by Lee Byung-chull in 1938 as a trading company. It entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. In the first...

Marketing, Mobile phone, Product 1462  Words | 5  Pages

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Samsung International

1. Company Background. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean Chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),Samsung Heavy Industries (the world's second-largest shipbuilder measured...

Chaebol, Lee Kun-hee, Samsung Electronics 2457  Words | 7  Pages

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Markowitz-diversification

Markowitz attacks hedge fund diversification claims Author: Kris Devasabai Source: Risk magazine | 26 Feb 2014 Nobel prize winner Harry Markowitz says alternative investments may not deliver the diversification benefits sought by investors Harry Markowitz, one of the pioneers of modern portfolio theory and 1990 Nobel prize winner, has claimed alternative investments such as hedge funds rarely offer the diversification benefits sought by their investors. "The people selling these products...

Capital asset pricing model, Diversification, Harry Markowitz 1060  Words | 5  Pages

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Samsung Company

Introduction to Business Samsung Company From a small export business created in Daegu, Korea, Samsung has grown and become one of the world’s leader in the electronics industry. The main specialization of Samsung is digital appliances and media, semiconductors, memory and system integration. The market segmentation of Samsung is giving them a firm commercial advantage. Samsung is segmented according to demographic segmentation, that consists of dividing the market in groups...

Apple Inc., Globalization, IPhone 970  Words | 3  Pages

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Laptop and Samsung

A. Executive Summary This paper is focused on Samsung Electronics Co., and it has four major product lines. Digital Media line produces digital electronics for both personal and business uses. Telecommunication line produces variety of mobile phones and supply to carriers; LCD line produces flat screen monitors used on TVs, cellphones and computers. Last, semiconductors product line produces memory chips used on computers and cell phones. For each product lines, we will be talking about their...

Backlight, Cathode ray tube, Laptop 2324  Words | 7  Pages

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Samsung in China

SAMSUNG in China Samsung’s slogan in China-To be the favorite enterprise of China and be the enterprise contribute to the social development Adjust one: In the current financial risk, Samsung was suffered a serious impact; many corporations in China begin to fire people. But the different is that Samsung has a new way to pass the financial risk. Samsung corporation in Weihai, Shandong province is an example, the manager said that as...

China, Chinese people, Han Chinese 1881  Words | 6  Pages

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Samsung & Apple

The conflicts between Apple and Samsung In the emerging market smartphone usage is increasing, while the most representative brands are Apple and Samsung. Apple is the most valuable US brand that has played a dominant position in US; while Samsung is a South Korea multinational conglomerate firm and the represent products are innovative and revolutionary smartphone and tablet. Apple and Samsung are the most extraordinary companies in terms of the advanced productions and market capitalization (Cantor...

App Store, Apple Inc., IPad 1819  Words | 4  Pages

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Samsung (Economics)

Introduction Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated...

Competition, Economics, Imperfect competition 975  Words | 3  Pages

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Samsung Questionnaire

Samsung Mobile Phone Survey In order for us to serve our customers better, we would like to find out what you think of us. Please take a few minutes to answer the following questions. Your honest opinions, comments and suggestions are extremely important to us. Thank you, Samsung India Ltd. # Personal Information 1. Name: _______________ 2. Gender: o Male o Female 3. Age Group: o 10-25 yrs o 25-50 yrs o 50 yrs and above 4. Income...

Ericsson, Mobile phone, Nokia 407  Words | 4  Pages

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Samsung Group

Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover, it will take another three decades to rise into a multinational organisation (1990). It...

Lee Kun-hee, Management, PEST analysis 2429  Words | 6  Pages

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Samsung Analysis

analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important conglomerate in this country, working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company, Sansung Electronics. Their flagship phone, currently being the Samsung Galaxy S3 sold over...

Chaebol, Lee Kun-hee, Samsung Electronics 690  Words | 3  Pages

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Samsung Case

sources of competitive advantage that increase the WTP for Samsung customers. The first one is the Product Mix. Samsung offer to its customers a huge variety of products, ranging from the cutting-edge technology to more basic products. It also offers customized products to focus on niche markets. With this strategy, Samsung is able to compete in a broad range of segments in the market, usually offering superior products. In 2003 for example, Samsung offered over 1,200 different variations of DRAM products...

Average, China, Costs 1028  Words | 3  Pages

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Diversification Strategies

Diversification Strategies When companies begin they develop a business plan that details what they intend to specialize in. For some, once they have reached a goal in one market they make decisions to venture out into other markets. In the world of business, that venturing out is called diversifying the company. According to Merriam-Webster’s online dictionary, to diversify is “to increase the variety of the products of; or to engage in varied operations.” (Merriam-Webster, 2012) In...

Eastman Kodak, George Eastman, Kodachrome 1289  Words | 4  Pages

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