12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Chapter 6 Channels of distribution and logistics LEARNING OBJECTIVES By the end of this chapter you will: n n n n comprehend key elements and decisions in distribution channel design be able to evaluate different configurations of channel structure be familiar with recent trends and developments in channels of distribution appreciate the importance of managing the physical flows of products‚ services and information into‚ through‚ and out of the organization to its customers n grasp the
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attention on choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
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International Distribution Strategies Name: Institution: Date: Table of Contents 1.0 Introduction .................................................................................................................. 5 2.0 International distribution channels ................................................................................. 7 2.1 what is an international distribution channel of consumer goods? ............................... 8 2.2 The design
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Red Bull The selected product for the assessment report is Red Bull. First of all I’m going to speak about the company‚ when it was created and which objectives they had in their foundation. Inspired by functional drinks from the Far East‚ Dietrich Mateschitz founded Red Bull in 1987. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987‚ on April 1‚ Red Bull Energy Drink was sold first time in its home market Austria. This was not only
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distribution - channel strategy The following table describes the factors that influence the choice of distribution channel by a business: Influence | Comments | Market factors | An important market factor is "buyer behaviour"; how do buyer’s want to purchase the product? Do they prefer to buy from retailers‚ locally‚ via mail order or perhaps over the Internet? Another important factor is buyer needs for product information‚ installation and servicing. Which channels are best served to provide
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following? 5 a.Reduced Waiting time
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WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat” 3. factor of distribution channels
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Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
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